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The right content to post on social media

We hear the question often: “What should I post on my social media spaces?” We’ve often referenced the Social 80/20 in the past. To recap:  You should be posting at least 80% content that is fun, social, interesting, and is not a pitch for your business.  The remaining 20% may be reserved to asking for […]

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Posted in: Engagement Strategies

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How to stop Yelp from putting a negative red flag on your page

This NY Times article discusses how Yelp will now strike back at people who purchase fake reviews for their site. Businesses found engaging in this shady practice will now be stamped with Yelp’s own version of the Scarlet Letter, a red badge that reads “We caught someone red-handed trying to buy reviews for this business.“ Many […]

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Posted in: Uncategorized

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How YOU can get a 5x ROI with Facebook paid offers

Huge news came out a couple of weeks ago. Facebook announced that they are now charging businesses to run Facebook Offers. We can infer several things from this announcement: Facebook believes that they are delivering real value with these offers (i.e. “they work!”).  This anecdote about The Aria Casino reports a ~500% ROI on their Offer […]

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Posted in: Engagement Strategies, ROI, social media in the news

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6 effective tips for running a great social media promotion

At Total Social Solutions, we pride ourselves on doing a fantastic job in-house in running social media promotions for our clients.  At the same time, we strongly believe that an educated client is a strong business partner. As such, we wanted to share a few tips that will help you build and run your own […]

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Posted in: ROI

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Total Social Solutions introduces call analytics

Every marketing campaign justifies its existence by delivering business. How do we know when we’re delivering business, you ask?  My favorite response from a customer is “I know things are working because I can make the phones ring.” …so we set out to measure just that. Great news: our clients are now eligible to use […]

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Posted in: Service Announcements

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Congratulations to Founder and CCO Jake Laban

Total Social Solutions is pleased to announce that Jake Laban has been elected the IT Officer for the Organization of Facial Plastic Surgery Assistants (OFPSA)!  The OFPSA is a sister organization of the elite American Academy if Facial Plastic and Reconstructive Surgery and is made up of administrators and Facial Plastic Surgery practice leaders from […]

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Posted in: Uncategorized

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Why social media is the new SEO… the future of search is social.

Months ago, Total Social Solutions published this article about the advent of Google’s new ‘Search Plus Your World’ default search platform. This was the first move by a major search engine to incorporate social media into traditional search results. Google has repeatedly stated the integration of social and search will deliver more relevant search results […]

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Posted in: Environment, new platforms

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The Difference Between SEO and Social Media Marketing

Successful Social Media Marketing requires a completely different skill set and level of service than proper SEO. Both are critical to your success, and it is equally critical for you as a business owner to know the difference. In short; one is transient and temporary advertising, the other is permanent and long-term community building. SEO […]

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Posted in: building your brand

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Value of a facebook fan (or any social media follower) vs. email

So you’ve collected your customers’ emails. Great work! But think about the limits of email. Email is a 40 year old platform. Many organizations (and some large corporations) are doing away with email. In its place, they’re using instant messaging and social media messaging platforms. Wonder why? Well, for the answer, let’s look at why […]

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Posted in: building your brand, Environment

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