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Archive for building your brand

Yelp, YouTube and Google Plus: Ignoring these three social networks will guarantee lost business

No matter how much internet marketing you’re doing, chances are you’re missing out on a lot more business for your practice because you’re not taking advantage of certain websites and social networks.  Why?  Because no one has explained to you the value of using these online tools. You can get a lot doing your SEO […]

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Posted in: building your brand, Engagement Strategies, Medical Marketing Tips

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Think Different: Steve Jobs Presents His Marketing Strategy to Reboot Apple

How do you make your marketing message stand out? This video depicts Steve Jobs presenting the new Apple marketing strategy to a room full of Apple employees with his “Think Different” campaign, honoring the unique people of the world… “the crazy ones,” or, as Apple calls them, “genius.” What does this marketing strategy tell us? […]

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Posted in: building your brand, Videos

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6 Reasons You Aren’t Making Money on Social Media

Whether you’re using social media as part of your aesthetic medical marketing strategy or not, chances are you haven’t been able to see real ROI (Return on Investment) from social media marketing.  In the video below, we discuss 6 common reasons why medical aesthetic practices aren’t making any money from social media, and how Total […]

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Posted in: building your brand, ROI

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Last Minute Appointment Cancellation? Fill that slot FAST with Social Media

Last minute appointment cancellations and reschedules can and do happen.  Even if it’s rare, and even if you charge your clients when this happens (on occasion), you can still maximize profits for you and your staff if you utilize social media marketing to fill those last minute empty chairs. It’s also a great way to […]

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Posted in: building your brand, ROI

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How are Health Professionals Using Social Media for Medical Marketing?

    We focus a great deal on medical aesthetics when discussing medical marketing on our blog as that’s the niche we’ve carved out for ourselves at Total Social Solutions. While we cater strictly to medical aesthetic practices and beauty brands, it’s important to note that just about every field in medicine and healthcare can […]

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Posted in: building your brand, ROI

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How Negative Yelp Reviews Can Save Your Business

No…that’s not a typo.  We’re actually serious, because despite whether you want to hear customer complaints or not, they really can save your business. As business owners, we tend to take it personally when a client is dissatisfied with services rendered, even though the logical portion of our brains reminds us that we can’t please […]

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Posted in: building your brand

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Maximizing audience to increase social media ROI

Our earlier article discussed how you can craft your messaging such that we make absolutely sure that your audience sees your posts.  Now, you know everything about writing good content for social media. Next, we’ll talk about how you can grow your audience for your medical aesthetic practice.  When you increase the quantity of qualified […]

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Posted in: building your brand

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The Difference Between SEO and Social Media Marketing

Successful Social Media Marketing requires a completely different skill set and level of service than proper SEO. Both are critical to your success, and it is equally critical for you as a business owner to know the difference. In short; one is transient and temporary advertising, the other is permanent and long-term community building. SEO […]

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Posted in: building your brand

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Value of a facebook fan (or any social media follower) vs. email

So you’ve collected your customers’ emails. Great work! But think about the limits of email. Email is a 40 year old platform. Many organizations (and some large corporations) are doing away with email. In its place, they’re using instant messaging and social media messaging platforms. Wonder why? Well, for the answer, let’s look at why […]

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Posted in: building your brand, Environment

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Why Social Media is completely different than an Advertising campaign

Social media communities are vastly different from a typical advertising campaign for nearly every reason conceivable. Social media is new and different. It is quite common for people to think of a social media investment within the same light as they would a traditional media buy. This could not be a more inappropriate way to […]

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Posted in: building your brand, Environment, new platforms

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