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Archive for Engagement Strategies

Yelp, YouTube and Google Plus: Ignoring these three social networks will guarantee lost business

No matter how much internet marketing you’re doing, chances are you’re missing out on a lot more business for your practice because you’re not taking advantage of certain websites and social networks.  Why?  Because no one has explained to you the value of using these online tools. You can get a lot doing your SEO […]

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Posted in: building your brand, Engagement Strategies, Medical Marketing Tips

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Making sure your audience sees your posts

Let’s remember the ultimate goal as we build out our social media audiences: building loyal communities that will buy more product and services, refer more new clients, and resist the temptation to buy from other vendors. In order to encourage people to buy more products and services, it’s important to know the right way to […]

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The right content to post on social media

We hear the question often: “What should I post on my social media spaces?” We’ve often referenced the Social 80/20 in the past. To recap:  You should be posting at least 80% content that is fun, social, interesting, and is not a pitch for your business.  The remaining 20% may be reserved to asking for […]

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Posted in: Engagement Strategies

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How YOU can get a 5x ROI with Facebook paid offers

Huge news came out a couple of weeks ago. Facebook announced that they are now charging businesses to run Facebook Offers. We can infer several things from this announcement: Facebook believes that they are delivering real value with these offers (i.e. “they work!”).  This anecdote about The Aria Casino reports a ~500% ROI on their Offer […]

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Posted in: Engagement Strategies, ROI, social media in the news

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When is the best time to post content?

Here at TSS, we are managing a large number of brands throughout the medical field, and these brands are scattered throughout the US. We work with small clinics, large multi-provider practices, and some aesthetic brands. Now, this is not to brag, but to lay the groundwork that we have a rather unique perspective on the […]

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Posted in: building your brand, Engagement Strategies

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Posting puppies: How to fit in and influence people

Being successful anywhere is about knowing your audience. You usually can’t walk into a five-star steakhouse in sandals and your bikini top, and you usually don’t show up to a nice conference in overalls and a baseball cap. For the same reasons, you can’t expect to be successful on social media if you don’t make […]

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Posted in: Engagement Strategies

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