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Archive for Environment

Facebook Unveils All The Things at F8

From Facebook video embedding to 3D videos and advanced commenting, Facebook unveiled its plans to continue moving beyond social media to become a complete content system, much like Google. Over the last couple of years, Facebook has unveiled numerous new tools and integrations within their site that takes it beyond its original social network capabilities.  It’s […]

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Posted in: Email Marketing, Environment, Events and Happenings, Marketing News, social media in the news, Videos

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You’re Losing Business if you Ignore Yelp

In medical aesthetics, Yelp is considered a 4-letter word…in every sense. Put simply, Yelp is the bane of the medical aesthetics industry. …but is it really, or have we all just heard enough horror stories from the minority to make us think that Yelp is a nightmare business killer? Either way, you can’t escape Yelp. […]

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Posted in: Environment, Events and Happenings, social media in the news

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Why social media is the new SEO… the future of search is social.

Months ago, Total Social Solutions published this article about the advent of Google’s new ‘Search Plus Your World’ default search platform. This was the first move by a major search engine to incorporate social media into traditional search results. Google has repeatedly stated the integration of social and search will deliver more relevant search results […]

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Posted in: Environment, new platforms

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Value of a facebook fan (or any social media follower) vs. email

So you’ve collected your customers’ emails. Great work! But think about the limits of email. Email is a 40 year old platform. Many organizations (and some large corporations) are doing away with email. In its place, they’re using instant messaging and social media messaging platforms. Wonder why? Well, for the answer, let’s look at why […]

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Posted in: building your brand, Environment

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Why Social Media is completely different than an Advertising campaign

Social media communities are vastly different from a typical advertising campaign for nearly every reason conceivable. Social media is new and different. It is quite common for people to think of a social media investment within the same light as they would a traditional media buy. This could not be a more inappropriate way to […]

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Posted in: building your brand, Environment, new platforms

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Should I MENTION my products/procedures in my social media posts?

In short, sparingly. Before we expand on that, let’s think about social media, and what social media users are doing when they are reviewing their news feed posts. They aren’t shopping for products and services; they are simply catching up with friends and family! Certainly, the reason they have made a decision to connect with […]

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Posted in: building your brand, Environment

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Battle of the Business Models – Why LinkedIn May Be More Profitable than Facebook

This Business Insider article discusses some really interesting information about how two different social media companies monetize their networks. Facebook, as we all know, gets the bulk of its income from corporate advertising. Facebook’s philosophy seems to be that if there are consumer eyeballs on its network, then it will be up to the advertiser […]

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Posted in: Environment

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Why creating your own YouTube videos is crucial to social media marketing

Our world is getting more digital, more mobile, and more video-based. Think about this within the context of your own life and how you: Do your banking Search for a vacation destination Consume content on your mobile device If you are like many people, you are consuming far less text-based online content than you once […]

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Posted in: building your brand, Environment

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TSS on podium: Vegas Cosmetic Surgery 2012

This year’s Vegas Cosmetic Surgery conference was the most successful in the history of the conference with well over 1,000 attendees. Congratulations to Founder and President Dr. S. Randolph Waldman and his team! Total Social Solutions delivered two lectures from podium highlighting how Social Media can help the aesthetic practice create a brand that their […]

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Posted in: building your brand, Environment

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