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Think Different: Steve Jobs Presents His Marketing Strategy to Reboot Apple

How do you make your marketing message stand out? This video depicts Steve Jobs presenting the new Apple marketing strategy to a room full of Apple employees with his “Think Different” campaign, honoring the unique people of the world… “the crazy ones,” or, as Apple calls them, “genius.” What does this marketing strategy tell us? […]

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Posted in: building your brand, Videos

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Social Media & the Beauty Industry: How do Twitter, Facebook and YouTube drive business?

Some of the most popular topics among women using social media are issues related to health, wellness, beauty & fashion. This is why national beauty brands, fashion designers, medical spas, cosmetic surgeons and dermatologists are flocking to social media to market themselves. First rule of successfully running any business is to be where your customers […]

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Posted in: building your brand

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