Google Penalizes Websites That Aren’t Mobile Friendly

Mobile Friendly Sites get preference in Google searchIf you haven’t heard about yesterday’s Google algorithm update that penalizes websites that aren’t mobile friendly and you don’t currently have a mobile responsive site (or a mobile version of your website), then your website manager has a lot of explaining to do.

Google announced last month that they would actively push down websites that aren’t mobile friendly in the search results, which will dramatically decrease the amount of traffic you’re receiving.

There’s good news, though.  Even if you haven’t upgraded to a mobile friendly website, you can recover from this blow from Google.  It just may take a little more time, extra work and more money. However, the longer you wait to make this upgrade, the more it will hurt your business.

Don’t have a web developer who can update your site?  No problem.  Contact us at Total Social Solutions and ask us about getting your website redesigned for mobile responsiveness.  We’re offering special deals through May 30 that you can take advantage of, including special discounts:

  • for current and previous clients
  • for all medical aesthetic practices
  • when you bundle a new website with an ongoing internet marketing campaign.

Contact us for a no-obligation evaluation and quote and find out how we can get your new mobile responsive website up in as little as 4 weeks.

Contact us right away. Our special rates are only available through May 30, and we are only able to take on a small number of new clients to ensure the best value of service and product.

Google Penalizes Websites That Aren’t Mobile Friendly

Mobile Friendly Sites get preference in Google searchIf you haven’t heard about yesterday’s Google algorithm update that penalizes websites that aren’t mobile friendly and you don’t currently have a mobile responsive site (or a mobile version of your website), then your website manager has a lot of explaining to do.

Google announced last month that they would actively push down websites that aren’t mobile friendly in the search results, which will dramatically decrease the amount of traffic you’re receiving.

There’s good news, though.  Even if you haven’t upgraded to a mobile friendly website, you can recover from this blow from Google.  It just may take a little more time, extra work and more money. However, the longer you wait to make this upgrade, the more it will hurt your business.

Don’t have a web developer who can update your site?  No problem.  Contact us at Total Social Solutions and ask us about getting your website redesigned for mobile responsiveness.  We’re offering special deals through May 30 that you can take advantage of, including special discounts:

  • for current and previous clients
  • for all medical aesthetic practices
  • when you bundle a new website with an ongoing internet marketing campaign.

Contact us for a no-obligation evaluation and quote and find out how we can get your new mobile responsive website up in as little as 4 weeks.

Contact us right away. Our special rates are only available through May 30, and we are only able to take on a small number of new clients to ensure the best value of service and product.

Your Website is About to Die a Slow Death

Mobile-Friendly Website DesignDo you still have the same website you had built in 2008?

Did you know that your site is likely not mobile responsive and therefore will lose its current standing with Google and other search engines?  Additionally, your conversion rate is slowly falling as more and more people use their mobile devices to surf the web.

Google announced that they will begin actively pushing websites down in the search results if they do not have a mobile-friendly design structure.  Most websites built before 2014 fall into this category and will begin to see a drop in web traffic and business over the coming months.

Not sure if your website is mobile-friendly?  Google has released a helpful tool to check the mobile-compatibility of your website.  You can visit the Google Developers Mobile-Friendly Test to check your website’s mobile responsive design capabilities and use that information to decide your next move.

I didn’t pass the mobile-friendly test.  What do I do now?

Total Social Solutions now offers website redesign services to plastic surgeons, dermatologists, medical spas and medical weight loss clinics with customized, mobile-responsive design as well as ongoing content marketing services to help your website maintain a competitive edge.  We get our clients ranked #1 on Google.  We also ensure your newsletter design is mobile responsive to increase conversion on your monthly specials.

Contact us now for a quote!

We’re currently accepting new clients for web design and development services and are also available to discuss ongoing internet marketing efforts that your practice may be in need of, including:

  • Social Media branding and design
  • Newsletter branding and design services
  • Content marketing via blogging, social media and YouTube media
  • Strategic newsletter and e-blast marketing
  • SEO (Search Engine Optimization) services
  • Increased ROI (Return on Investment) in the form of appointments and phone calls
  • Call Analytics and Appointment Tracking
  • Monthly Reporting

Contact us today for a free, no-cost, no-obligation consultation.  One of our representatives will discuss your personal needs during a 1 hour consultation and how we can help you with your current marketing needs and help you get your new mobile-responsive website.

Yelp, YouTube and Google Plus: Ignoring these three social networks will guarantee lost business

No matter how much internet marketing you’re doing, chances are you’re missing out on a lot more business for your practice because you’re not taking advantage of certain websites and social networks.  Why?  Because no one has explained to you the value of using these online tools.

You can get a lot doing your SEO (search engine optimization), and Facebook can be a great way to drive traffic and sales, but even being visible on the top 2 websites in the nation (Facebook and Google) may not be enough, and you can still double or triple your business if you start utilizing a few websites that your competitors aren’t using or at least aren’t using right.

Yelp, YouTube, and Google+ are some of the most powerful and underutilized social networks that can bring a tremendous amount of traffic and business to your practice.  Below, we’ll break them down to explain why they are so valuable and how you can dominate the search results for your area by using these and using them well.

Yelp Tips for Aesthetic Medical Practices

Yelp for BusinessYelp, love it or hate it, is a powerful tool for a few different reasons.

  1. Active Yelp users are ready to buy and they’re ready to buy right now.
  2. Yelp is now powering GPS inside of luxury vehicles, your primary target market (and now General Motors is even looking to integrate Yelp into GPS)
  3. Yelp powers the Apple iPhone Maps app.

Looking at just these three points, you know that:

  1. Your target market is on Yelp, and
  2. They are ready to buy!

Finally, Yelp users are some of your most important customers, no matter how much they are spending with you, because they are what are called “Brand Ambassadors.”  They willingly share their experience in your practice, driving more business to your door.

Does this mean that you HAVE to advertise on Yelp? Not necessarily, though it helps.  But many business owners won’t even claim their Yelp business page (or set one up), brand it and maintain it while driving existing clients to the page to leave reviews.  By simply nurturing this online space and paying attention to it while asking patients and customers to leave reviews and check-in, you’re already ahead of the majority of your local competition.

YouTube Video Marketing Power

You Tube Video Marketing for Plastic SurgeonsYouTube is the next underutilized social network,  and it’s likely because many people think that it it requires a lot of money or time to generate good videos. While it does take a bit of planning, good videos can generate a lot of positive SEO (search engine optimization) value, as YouTube is owned by Google and is often found in search engine results pages.  YouTube videos are also tremendous sales tools as they allow people to get to know you and your practice before ever setting foot in your practice while also showing them demonstrations of different procedures. Having a well-maintained YouTube channel gives your website incredibly strong back links as well as great educational tools you can post everywhere else online including Facebook, Twitter and Google+.

Best of all, not all of your videos have to be professionally filmed, cut and branded.  You can film 30 second-3 minute videos using your mobile device, a camcorder or even just using your webcam and produce a ton of useful content for your patients and potential patients.  Then, start uploading one of these videos each week, publishing all over your social media channels and your website to boost your SEO value and social media engagement.

Google+: The Misunderstood Social Network

google plusGoogle+ is under-appreciated and underutilized, largely because most people don’t understand how to use it.

Google Plus was created as a social media platform to rival Facebook; it’s for this reason that many people only see it as a social network and they fail to see the other wonderful benefits that come with having a Google+ page.

While your demographic does not necessarily use Google Plus as a social network, it’s still incredibly valuable to your business to have a well-branded Google+ presence, a verified Google+ Local listing (it’s the new Yellow Pages) and to post regularly on your Google+ page.  It gives your website tremendous value as Google favors these backlinks. Posting daily to Google+ will also help drive more traffic to your Google+ Local listing, even if potential patients are doing a simple Google search and not actively using the social network or Google maps. Finally, your Google+ page will integrate with your YouTube channel, adding even more power to your Google search results, placing you higher on the search engine results pages (SERPS).

If you need help putting together a strategy to better use Yelp, YouTube and Google+ for your aesthetic medical marketing needs, please contact Total Social Solutions for a free consultation.

SEO and Social are finally, clearly intertwined (and converging)

People are constantly changing the way that they are using the internet. In 2010, when Facebook was only a couple of years old (but had definitively vanquished MySpace), search and SEO strategies were focused on a ‘publish or perish’ paradigm. Website owners were rewarded for prodigious content production and article marketing with high search rankings.

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SEO is joining Social Media for the ultimate Internet connectivity platform

At the time social media had very little to do with search, or with a business’ digital marketing strategy. Social media was a place for a rare few businesses and was largely occupied by individuals (most of them playing Farmville and Mafia Wars, you may recall).

Today, social and SEO are slowly growing closer together. When your clients are looking for an injector, they are likely to ask their friends on Twitter or check out Yelp. Many consumers find search rankings on Google to be a less reliable indicator for a reliable business than crowd-sourced opinion.

The search world has a new player in Facebook.  Facebook’s Graph Search now allows users to enter human language searches (like ‘spas my friends like’) to extract answers from the Facebook network.  If this catches on when it emerges to production, it will represent a massive change to how people select service providers.

As these two mediums converge, we start to see that success in social media together with success in SEO comprise your overall comprehensive digital marketing strategy. The best businesses can, and should, be successful in both.

This has changed our blogging strategy as well.  Initially our team offered syndicated blog content to be placed on client blogs, for the purpose of broadcast on social media. Our clients benefited through using a large amount of informational blog content at a very low price, with more backlinks to social media. As the year passed, and as Google evolved its search algorithm, we learned that we can offer even more value to our clients with a far smaller quantity of exclusive blog articles. We have switched our packages to support a more holistic view of the SEO/Social relationship by giving clients the OPTION of a higher quantity of syndicated content, or original and unique blog content. This has led to much better partnerships between our team and our partners’ SEO firms. In addition, we’ve made available to our clients the option of purchasing original, unique, and custom blog articles to assist their overall digital marketing goals.

In 2013 we’ll continue to see a convergence between search and social.  Your SEO vendors will continue to try to figure out social media by applying SEO principles to social.  In the meantime, here at TSS we are going to continue to focus on delivering metrics that show how social is delivering business to you.

Please contact us if you need help with your blogging and SEO strategy.

Why social media is the new SEO… the future of search is social.

Months ago, Total Social Solutions published this article about the advent of Google’s new ‘Search Plus Your World’ default search platform. This was the first move by a major search engine to incorporate social media into traditional search results.

Social media is stronger than SEO

Google has repeatedly stated the integration of social and search will deliver more relevant search results for users. The prevailing logic has nothing to do with social media, SEO, nor even technology. To get some perspective on this, let’s take a big-picture look.

Since the beginning of mankind, we as a species have relied upon the recommendations of other people. Family members, friends, and thought leaders have been the primary places that we turn to in order to know what to do, where to go, or what purchases to consume. The reason we trust the recommendations of friends or relatives more so than strangers is that we trust people who are close to us.

So, it should not be surprising that Google, Facebook, and other online behemoths are interested in having our online experiences mimic your real, not-online life. Their beliefs are simple: if search results can mimic your cocktail party experience, you’ll be more likely to use their platform.

Google+ Local & Yelp are more powerful than search engines

In the latter portion of the 20th century, Americans enjoyed the expert restaurant reviews of Zagat contributors. Zagat became the ultimate authority, and the one place that a traveler could turn to in order to get information on restaurants (and eventually other businesses) in another city. For years, Zagat enjoyed revenue from consumers of these reviews through sale of their print books and online subscription-based services.

With the growth of Google+ Local, Yelp, and other countless online review sites, the market for paid review results went away permanently. Recognizing a synergy, and as a direct competitive offensive towards Yelp, Google bought Zagat, and its entire database. Google then rolled Zagat into the new Google+ Local. We published this article on the topic after the launch of this new platform which will be a major competitor to Yelp. Google+ Local is already a formidable force due to its high search visibility. It will only grow. The great news for TSS clients is that we support your business’ Google+ Local listing, contact your account coordinator if you have questions on optimizing this listing.

We specialize in Google+ Local optimization

Finally, the rumors have been circulating for some time that Facebook is developing a search tool. The vision of Mr. Zuckerberg and his team is that Facebook can be a place where users can poll their friends and family members about goods, services, and experiences that they are considering buying.  Concrete evidence of this Facebook search tool has yet to surface.

What this means for you and your business:

  • Social media is the bleeding edge of search.
  • In the not-too-distant future, search will be driven by social media.
  • Traditional SEO techniques will be largely supported by social media results due to search algorithms shifting to favor social content

Think about that statement… social media is not just the cutting edge, but is ahead of the cutting edge of search. If you want to get ahead of the competition, and stay ahead of the competition, your presence on social media will give you a huge advantage over your competition. The further ahead that you can pull today; the more ground the competition will have to make up in the future.

Your TSS account representative can help you position your brand for success today, and into the future. Contact us for more information, so you stay ahead of the constantly changing competitive market.

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