When are my fans on Facebook?

when are my fans on facebookIf you follow all of the well-known social media experts, like Mashable, Social Media Examiner and Social Media Today, you know that days and times that Facebook users tend to access the popular social network changes. These averages are watched and reported on as often as possible, giving business page owners new insight into Facebook user behaviors to determine when to post on Facebook, what day and time it’s best to boost a post or advertise and more.

However, average user behavior isn’t quite enough when we’re trying to grow our businesses. That’s why Facebook gives us more information to help us determine when OUR fans are online, giving us more information about our target demographic.

This video will serve to show practice owners and office managers how to find out when your fans are likely to be online so you can reach more of your audience and grow your medical aesthetics practice more effectively using the power of social media marketing.

When are my fans on Facebook?

As you can see there are a few pros and cons to relying solely on Facebook Insights.

My.TotalSocialSolutions is what we use for our clients. It’s a platform that manages messaging, reputation monitoring, and engagement opportunities. However, it’s also a reporting system that allows us to track all of our social networks in one convenient location. What it offers up, though, is more than that. It offers the opportunity to see what days and times our fans are actually engaging with our posts through liking, commenting, sharing and clicking through.   Facebook doesn’t quite narrow it down to this detail in their insights (yet).

Additionally, you can customize your date range and narrow it down or broaden your numbers from 1-90 days in total. This gives you more control over your data and a bigger picture of how your users behave with your Facebook page.

If you’re already a client, we are already managing this data for you and using it to your advantage. If you aren’t a client and want to know that your social media marketers are leveraging this higher level of reporting, contact us for a free Facebook evaluation and quote.

Yelp, YouTube and Google Plus: Ignoring these three social networks will guarantee lost business

No matter how much internet marketing you’re doing, chances are you’re missing out on a lot more business for your practice because you’re not taking advantage of certain websites and social networks.  Why?  Because no one has explained to you the value of using these online tools.

You can get a lot doing your SEO (search engine optimization), and Facebook can be a great way to drive traffic and sales, but even being visible on the top 2 websites in the nation (Facebook and Google) may not be enough, and you can still double or triple your business if you start utilizing a few websites that your competitors aren’t using or at least aren’t using right.

Yelp, YouTube, and Google+ are some of the most powerful and underutilized social networks that can bring a tremendous amount of traffic and business to your practice.  Below, we’ll break them down to explain why they are so valuable and how you can dominate the search results for your area by using these and using them well.

Yelp Tips for Aesthetic Medical Practices

Yelp for BusinessYelp, love it or hate it, is a powerful tool for a few different reasons.

  1. Active Yelp users are ready to buy and they’re ready to buy right now.
  2. Yelp is now powering GPS inside of luxury vehicles, your primary target market (and now General Motors is even looking to integrate Yelp into GPS)
  3. Yelp powers the Apple iPhone Maps app.

Looking at just these three points, you know that:

  1. Your target market is on Yelp, and
  2. They are ready to buy!

Finally, Yelp users are some of your most important customers, no matter how much they are spending with you, because they are what are called “Brand Ambassadors.”  They willingly share their experience in your practice, driving more business to your door.

Does this mean that you HAVE to advertise on Yelp? Not necessarily, though it helps.  But many business owners won’t even claim their Yelp business page (or set one up), brand it and maintain it while driving existing clients to the page to leave reviews.  By simply nurturing this online space and paying attention to it while asking patients and customers to leave reviews and check-in, you’re already ahead of the majority of your local competition.

YouTube Video Marketing Power

You Tube Video Marketing for Plastic SurgeonsYouTube is the next underutilized social network,  and it’s likely because many people think that it it requires a lot of money or time to generate good videos. While it does take a bit of planning, good videos can generate a lot of positive SEO (search engine optimization) value, as YouTube is owned by Google and is often found in search engine results pages.  YouTube videos are also tremendous sales tools as they allow people to get to know you and your practice before ever setting foot in your practice while also showing them demonstrations of different procedures. Having a well-maintained YouTube channel gives your website incredibly strong back links as well as great educational tools you can post everywhere else online including Facebook, Twitter and Google+.

Best of all, not all of your videos have to be professionally filmed, cut and branded.  You can film 30 second-3 minute videos using your mobile device, a camcorder or even just using your webcam and produce a ton of useful content for your patients and potential patients.  Then, start uploading one of these videos each week, publishing all over your social media channels and your website to boost your SEO value and social media engagement.

Google+: The Misunderstood Social Network

google plusGoogle+ is under-appreciated and underutilized, largely because most people don’t understand how to use it.

Google Plus was created as a social media platform to rival Facebook; it’s for this reason that many people only see it as a social network and they fail to see the other wonderful benefits that come with having a Google+ page.

While your demographic does not necessarily use Google Plus as a social network, it’s still incredibly valuable to your business to have a well-branded Google+ presence, a verified Google+ Local listing (it’s the new Yellow Pages) and to post regularly on your Google+ page.  It gives your website tremendous value as Google favors these backlinks. Posting daily to Google+ will also help drive more traffic to your Google+ Local listing, even if potential patients are doing a simple Google search and not actively using the social network or Google maps. Finally, your Google+ page will integrate with your YouTube channel, adding even more power to your Google search results, placing you higher on the search engine results pages (SERPS).

If you need help putting together a strategy to better use Yelp, YouTube and Google+ for your aesthetic medical marketing needs, please contact Total Social Solutions for a free consultation.

Jennifer Kilkenny of Total Social Solutions Announces ROI Program for Social Media Marketers in Las Vegas

It’s been an exciting week here at Total Social Solutions, as our Operations Manager was interviewed by the locally famous Downtown Podcast in Downtown Las Vegas, discussing our unique ROI (Return on Investment) system for internet marketing.

In the audience was Tony Hsieh, CEO of Zappos, and Matt Mullenweg, founding developer of WordPress (which this site has been built on), who was also interviewed on this episode to discuss his work with Bitcoin.

During the interview, Jennifer discussed how Total Social Solutions got its start doing social media marketing for medical aesthetics practices, the struggles we faced as a start-up to show value to our clients, and how we overcame those obstacles with a unique call analytics system that allows us to track and record all phone calls coming through social media and newsletter marketing campaigns for our clients.

View Jennifer’s interview below.   Scroll down to see the episode in its entirety.

 

No BS ROI through Social Media Marketing

Facebook likes and Twitter followers don’t pay the bills.

It seems absurd to even have to say this.  It seems obvious when you look at it that way, right?  However, many business owners seem to think that this is what drives success.

Why?  Because many social media marketers have convinced their clients that measurable success on social media is increased Facebook likes & Twitter followers.  However, likes and followers don’t amount to anything if your phone isn’t ringing with appointments as a direct result of your marketing efforts on social networks.

What is True ROI on Interactive & Social Media Marketing?

Real social media ROI can be measured through:

  • more phone calls &
  • more appointments, which both add up to
  • more money for your medical aesthetics practice.

At Total Social Solutions, our goal is to make you more money through increased phone calls and more appointments into your practice using the power of interactive media (aka social media).

We couldn’t possibly say it better than Managing Partner Jake Laban did at a recent aesthetics trade show here in Las Vegas, so we’ll let him take it from here in this video recorded during his presentation.

 

Order the Book “No BS ROI”

 

Get Started on Real ROI with Total Social Solutions

Why Social Media is completely different than an Advertising campaign

Social media communities are vastly different from a typical advertising campaign for nearly every reason conceivable. Social media is new and different. It is quite common for people to think of a social media investment within the same light as they would a traditional media buy.

This could not be a more inappropriate way to look at the relationship between social media and traditional advertising. Comparing the economics between the two is a complete fallacy, as we’ll discuss. There are many reasons why they are different ‘animals’, but we’ll focus on just three reasons here.

Permanent versus Transient

In traditional media, an advertiser buys time or space on an advertising platform such as TV, radio, or print. The message is delivered through that medium… and that’s it. It’s gone. The message is pushed out of the way by the next edition or next program.

Traditional media advertising is transient and temporary.

It’s the DVR age. Your message is often skipped right over, but you are still holding the bill for it.

Social media has the advantage of being web-based. With social media marketing, content is permanent until willfully removed. Things written online through social media are written in stone.

Communication versus Broadcast

In traditional media, advertisers select various media platforms based on where their target is most likely to be.

Think about that… ‘where their target is most likely to be’.

There’s no guarantee the target will actually see the message. An ad for a beauty brand in Allure magazine targeting young women might be seen by thousands of old men who happen to be thumbing through the magazine as they wait for their cardiologist. There is a tremendous amount of waste in traditional ad spend… but that’s another topic for another article.

On traditional media, your advertising message is simply broadcast out to the masses with the hope that the message will be seen by the right people.

Alternatively, social media gives businesses the opportunities to build high-value and rich individual connections with real people.  As opposed to traditional media, where an advertiser never truly knows who is on the other end of the message, the social media marketer has the opportunity to know every detail about the person on the other end of the message including where they live, their age, their likes, dislikes, etc. Even more important is that social media gives advertisers the opportunity to have a two-way dialogue with their community.  Social media marketing provides real-time feedback on marketing messages. Marketers retrieve consumer information quickly and cheaply. Just this information (let alone the value of the promotional messaging) used to cost thousands of dollars.

Asset versus Expense

Social media communities are a business asset. You can see more about this in a short presentation below, but simply put, social media communities and followings are a permanent business asset that your brand can hold on to and grow.

Traditional advertising is nothing more than an expense, or the cost of getting a message out to a defined group of people.

If you would like to learn more about how to build and grow a dynamic, valuable, and rewarding social media community that rallies around your brand, contact Total Social Solutions via the contact form on our website.

Social Media & the Beauty Industry: How do Twitter, Facebook and YouTube drive business?

Some of the most popular topics among women using social media are issues related to health, wellness, beauty & fashion.

This is why national beauty brands, fashion designers, medical spas, cosmetic surgeons and dermatologists are flocking to social media to market themselves.

First rule of successfully running any business is to be where your customers are.

Your customers are on social media, as demonstrated in this infographic.

Social Media & Beauty

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