Facebook Unveils All The Things at F8

From Facebook video embedding to 3D videos and advanced commenting, Facebook unveiled its plans to continue moving beyond social media to become a complete content system, much like Google.

Over the last couple of years, Facebook has unveiled numerous new tools and integrations within their site that takes it beyond its original social network capabilities.  It’s now attempting to rival YouTube as a video publishing platform and wants to facilitate all of your communications through its Messenger App, which has replaced texting and even email for its current users.

Facebook Discusses the Future of Content Sharing

As a business owner, what does this mean to you?

Facebook Videos

If you aren’t already producing videos, start doing so now.  Not only is it a powerful SEO (Search Engine Optimization) tool (providing strong back links from YouTube), it’s now the strongest content to help you reach your audience on Facebook.  If you have questions about how to do this, contact your Total Social Solutions account manager or contact one of our marketing experts for a personalized consultation.

Facebook Messenger Business

Facebook Messenger, up to this point, allows you to replace text messaging.   However, the Facebook Messenger is now being opened up to developers, called Messenger Platform, to build more apps to increase the richness of the Messenger experience. More importantly, however, is Messenger Business.

Revolutionizing E-Commerce with Facebook Messenger

Facebook’s David Marcus presented how the future of Messenger Business can look, allowing businesses to communicate with their customers even more through Facebook apps, specifically through Facebook Messenger, to bring back the personal experience and convenience via e-commerce, especially on mobile devices.  The marketing potential here is huge, as it’s possible we will soon be able to send marketing messages to customers via Messenger to personalize the Facebook engagement experience and effectively increase ROI via Facebook.  Basically, we predict you will soon be able to send Facebook messages to users who have opted in to receiving communication from you, much like you would send out your email newsletter.

 

Yelp, YouTube and Google Plus: Ignoring these three social networks will guarantee lost business

No matter how much internet marketing you’re doing, chances are you’re missing out on a lot more business for your practice because you’re not taking advantage of certain websites and social networks.  Why?  Because no one has explained to you the value of using these online tools.

You can get a lot doing your SEO (search engine optimization), and Facebook can be a great way to drive traffic and sales, but even being visible on the top 2 websites in the nation (Facebook and Google) may not be enough, and you can still double or triple your business if you start utilizing a few websites that your competitors aren’t using or at least aren’t using right.

Yelp, YouTube, and Google+ are some of the most powerful and underutilized social networks that can bring a tremendous amount of traffic and business to your practice.  Below, we’ll break them down to explain why they are so valuable and how you can dominate the search results for your area by using these and using them well.

Yelp Tips for Aesthetic Medical Practices

Yelp for BusinessYelp, love it or hate it, is a powerful tool for a few different reasons.

  1. Active Yelp users are ready to buy and they’re ready to buy right now.
  2. Yelp is now powering GPS inside of luxury vehicles, your primary target market (and now General Motors is even looking to integrate Yelp into GPS)
  3. Yelp powers the Apple iPhone Maps app.

Looking at just these three points, you know that:

  1. Your target market is on Yelp, and
  2. They are ready to buy!

Finally, Yelp users are some of your most important customers, no matter how much they are spending with you, because they are what are called “Brand Ambassadors.”  They willingly share their experience in your practice, driving more business to your door.

Does this mean that you HAVE to advertise on Yelp? Not necessarily, though it helps.  But many business owners won’t even claim their Yelp business page (or set one up), brand it and maintain it while driving existing clients to the page to leave reviews.  By simply nurturing this online space and paying attention to it while asking patients and customers to leave reviews and check-in, you’re already ahead of the majority of your local competition.

YouTube Video Marketing Power

You Tube Video Marketing for Plastic SurgeonsYouTube is the next underutilized social network,  and it’s likely because many people think that it it requires a lot of money or time to generate good videos. While it does take a bit of planning, good videos can generate a lot of positive SEO (search engine optimization) value, as YouTube is owned by Google and is often found in search engine results pages.  YouTube videos are also tremendous sales tools as they allow people to get to know you and your practice before ever setting foot in your practice while also showing them demonstrations of different procedures. Having a well-maintained YouTube channel gives your website incredibly strong back links as well as great educational tools you can post everywhere else online including Facebook, Twitter and Google+.

Best of all, not all of your videos have to be professionally filmed, cut and branded.  You can film 30 second-3 minute videos using your mobile device, a camcorder or even just using your webcam and produce a ton of useful content for your patients and potential patients.  Then, start uploading one of these videos each week, publishing all over your social media channels and your website to boost your SEO value and social media engagement.

Google+: The Misunderstood Social Network

google plusGoogle+ is under-appreciated and underutilized, largely because most people don’t understand how to use it.

Google Plus was created as a social media platform to rival Facebook; it’s for this reason that many people only see it as a social network and they fail to see the other wonderful benefits that come with having a Google+ page.

While your demographic does not necessarily use Google Plus as a social network, it’s still incredibly valuable to your business to have a well-branded Google+ presence, a verified Google+ Local listing (it’s the new Yellow Pages) and to post regularly on your Google+ page.  It gives your website tremendous value as Google favors these backlinks. Posting daily to Google+ will also help drive more traffic to your Google+ Local listing, even if potential patients are doing a simple Google search and not actively using the social network or Google maps. Finally, your Google+ page will integrate with your YouTube channel, adding even more power to your Google search results, placing you higher on the search engine results pages (SERPS).

If you need help putting together a strategy to better use Yelp, YouTube and Google+ for your aesthetic medical marketing needs, please contact Total Social Solutions for a free consultation.

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