That’s right…according to a survey of almost 600 medical aestheic practices by MedEsthetics Magazine, 42% of offices do not have a social media presence. Worth noting that the respondents of this survey are more than likely the more ‘cutting edge’ of the industry, given the fact that they are even reading MedEsthetics magazine, which is known as a leading practice management trade journal. It is quite likely that the true percentage of offices with no social media presence is much higher than 50%. In fact, one Industry insider was recently quoted as saying that over 50% of the offices that he works with do not even collect email addresses!
Check pages 46 & 47 for the statistics.