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SEO and Social are finally, clearly intertwined (and converging)

People are constantly changing the way that they are using the internet. In 2010, when Facebook was only a couple of years old (but had definitively vanquished MySpace), search and SEO strategies were focused on a ‘publish or perish’ paradigm. Website owners were rewarded for prodigious content production and article marketing with high search rankings. […]

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Posted in: social media in the news

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News from AACS 2013

The American Academy of Cosmetic Surgery 2013 Annual Scientific Meeting was a huge success by any measure last week. We announced our brand new Email Newsletters for Medical Aesthetics Practices during this show.  Contact us if you’re interested in becoming one of the few customers we test this with before final pricing is announced.  Now your TSS […]

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Posted in: Events and Happenings

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Improvements to Total Social Solutions in 2012

This will be our last past-focused post for about 12 months, but we made a ton of changes in 2012. Every time we make a change, it is done with an eye to improving the measurable ROI that we deliver to our clients. We go forward with changing your service only if we think it […]

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Posted in: new platforms, ROI, Service Announcements

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Maximizing audience to increase social media ROI

Our earlier article discussed how you can craft your messaging such that we make absolutely sure that your audience sees your posts.  Now, you know everything about writing good content for social media. Next, we’ll talk about how you can grow your audience for your medical aesthetic practice.  When you increase the quantity of qualified […]

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Posted in: building your brand

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Making sure your audience sees your posts

Let’s remember the ultimate goal as we build out our social media audiences: building loyal communities that will buy more product and services, refer more new clients, and resist the temptation to buy from other vendors. In order to encourage people to buy more products and services, it’s important to know the right way to […]

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Posted in: Engagement Strategies

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TSS Offers Mobile Apps and Push Messaging

Great news, Total Social Solutions is now offering a mobile app that you can use to drive more appointments! The TSS mobile app (currently for iPhone only) offers these features: Push messaging for rapidly filling open appointment slots Direct link to your blog Direct links to your review sites to encourage more positive reviews Direct […]

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Posted in: Service Announcements

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Lessons from Aesthetic Extenders Conference

Total Social Solutions was at the Aesthetic Extenders Conference in Boca Raton last week (see our booth below). Founder and owner Jake Laban gave a fantastic speech about the secret of social marketing (more on that soon).We also learned a lot from the conference.  Some good takeaways: Our business is always about making people feel […]

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Posted in: Events and Happenings

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Super-charge your Yelp ad dollars

Our clients say one of two things about Yelp. It’s either a much-feared enemy, or a highly-valued friend and business partner. We’ve been testing different strategies with Yelp for more than a year now.  Given the proper strategic application of your advertising budget, we’ve been able increase the value that Yelp brings to your business […]

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Posted in: Uncategorized

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