Total Social Solutions is honored to share that our Managing Director, Jennifer Church Kilkenny, has once again been featured in ASDS Currents, the members-only magazine of the American Society for Dermatologic Surgery (Volume 2025, Issue 4, pages 54-55).
This time, Jennifer talked about how you must design your dermatology website with your visitor in mind. With authentic website design, you can convert more website visitors into patients.
Are You a Generic Provider?
Whether you’re a dermatologist, plastic surgeon, or other aesthetic provider, you wouldn’t describe yourself as “generic”.
However, your website likely presents as generic, showcasing outdated stock images that look nothing like your ideal patient, nor does it position you as a leading expert in your field, let alone in the local market.
What you need is a brand-driven, personalized website that clarifies who you serve, explains what you do, and gives visitors a path to care.
How to Turn Website Visitors Into Patients With Authentic Web Design
Design with the visitor in mind, and your website will convert clicks into appointments!
- Empathetic copy that’s easy to understand while communicating expertise.
- Credentialing the practice and providers.
- Get clear on your Unique Value Proposition and make it impossible to miss.
- Use real photos from your practice
- Reduce friction by making it easy to take action and book with you
- Show the stakes of not acting now, such as what happens when melanoma is allowed to keep growing
- Optimize for phones, speed, and accessibility
Quick Ways to Update Your Website
If you’re looking for ways to quickly make changes to improve your website, we recommend:
- Swap out stock images with in-office photos that include your staff.
- If you don’t have good in-office photos, swap out stock images with pictures that better represent your patient demographic.
- Review website copy and make sure it covers
- The problem your website visitor wants solved
- The solution(s) offered in your practice
- Why they should choose you over other providers
- Make sure your call-to-action is clear and easy to follow.
Looking for Web Design Experts Who Specialize in Aesthetic Medicine?
If you need a new website for your dermatology practice, and you want experts who will review brand strategy and positioning as part of your new website, draft copy that speaks to your ideal patient, and clearly communicate your unique value, contact our team at Total Social Solutions. Be sure to also learn more about our other dermatology marketing services.
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