Dermatology Marketing That Grows Both Medical and Cosmetic Sides of Your Practice
Whether you’re looking for more medical dermatology patients or you’re working toward offering more cosmetic dermatology to grow cash-paying revenue, you need digital marketing from experts who understand your industry. Dermatology marketing is complex, requiring an understanding of patient privacy, website security, skin conditions, treatments, and how your demographic thinks.
At Total Social Solutions, we specialize in helping dermatologists attract more of the right patients, improve patient retention, and grow sustainably, whether you’re focused on acne and psoriasis or injectables and laser treatments.
Common Challenges Dermatologists Face
Even the most skilled, reputable dermatologists can struggle to grow in today’s online landscape. The problem isn’t your care, it’s visibility. If patients can’t find you online, or if your digital brand doesn’t reflect the authority of your practice, they’ll choose the first search result they see, fueled by marketing dollars that don’t necessarily reflect credibility, expertise, and skill.
Here’s what we hear most often:
- “We’re not getting enough cosmetic patients.” Even with injectables or laser services on your menu, many patients will go to a practice that is good at marketing.
- “Insurance reimbursements aren’t covering our overhead.” Relying on volume alone in medical dermatology often puts pressure on your team and budget.
- “We don’t have time to do marketing ourselves.” Creating content, managing ads, and responding to reviews isn’t a job your front desk should be juggling.
If any of these sound familiar, the solution isn’t to do more, it’s to do it smarter.
We Understand Dermatology, and We Deliver Results
Find us in the American Society for Dermatologic Surgery (ASDS) Currents, 2017-Present
Dermatology isn’t just another vertical to us; it’s one of our specialties. We understand the unique balance you walk between medical and cosmetic services. That’s why we don’t offer cookie-cutter strategies. We build marketing ecosystems based on what’s working now in real dermatology practices.
Our dermatology clients have seen:
- A 1,000% increase in website traffic within 3 months of launching a new site with improved branding, design, optimized content, and SEO
- Lower cost-per-click on targeted Meta Ads with structured campaigns that reach your target demographic
- Email open rates of 50–75%, thanks to segmented, timely, and branded campaigns patients actually want to read
What We Offer Dermatology Practices
Search Engine Optimization (SEO) & Local Visibility
Most patients start with a Google search. If your practice isn’t ranking on page one, especially in your city, you’re losing leads every day.
We help you:
- Identify what your target demographic is searching for online
- Discover services that your competition is largely ignoring in order to establish a more prominent presence in search engines
- Optimize service pages for common medical and cosmetic concerns (e.g., acne, eczema, Botox, microneedling), starting with the ones your target demographic searches for the most
- Build consistent local listings so Google sees your practice as trustworthy
- Write blog content that educates and converts
Website Design & Conversion-Focused Development
An outdated website signals an outdated practice. We design modern, secure, mobile-first sites that reflect your professionalism and convert traffic into booked appointments.
Jennifer Church Kilkenny of Total Social Solutions presenting at the ASDS Practice Management and Marketing Seminar in Chicago.
Our sites include:
- HIPAA-compliant contact forms
- Easy-to-navigate menus for both cosmetic and medical services
- Before-and-after galleries, reviews, and calls to action on every page
Social Media Marketing That Builds Trust
Dermatology is highly visual, but it’s also medical. That means your social media content needs to walk the line between aspirational and ethical.
We help you:
- Showcase real results (with patient consent)
- Educate followers about procedures, conditions, and outcomes
- Build a steady stream of content that stays true to your brand
Email Marketing That Works
A smart email strategy keeps patients engaged, educated, and coming back.
We create campaigns for:
- Monthly specials or product highlights
- Cross-promotions between medical and cosmetic services
- Reactivation of patients who haven’t visited in 6+ months
Paid Ads
We use data to target the right audience for your practice, not random impressions. Whether you want to fill Botox slots or boost skin cancer checks, we create ad campaigns that drive traffic and leads to your practice.
We handle:
- Facebook, Instagram, and Google Ads
- Landing page development
- Budget optimization for low cost-per-click
Jennifer Church Kilkenny of Total Social Solutions on a panel with Dr. Doris Day to discuss Reputation Monitoring and Management at ASDS Annual Meeting. The panel was organized by Drs. Mona Gohara and Ellen Marmur
Reputation Management that Reflects Your Results
Patients read reviews before they book. That makes your online reputation one of your most powerful (or harmful) assets.
We help you:
- Automate review requests from happy patients
- Flag, respond to, or resolve negative reviews in a HIPAA-compliant way
- Turn 5-star reviews into website and social proof
Who We Work Best With
Total Social Solutions is ideal for:
- Mid-sized dermatology practices looking to grow cosmetic revenue
- Multi-location groups who need consistency across branding, systems, and performance
- Medical dermatologists ready to attract more qualified patients and improve ROI
- Practices launching new service lines, like weight loss, hair restoration, or body contouring
If you’re ready to grow but need a partner who gets the clinical and business side of dermatology, we’re here to help.
Book Your Free Personalized Dermatology Marketing Audit
Whether you want to grow your cosmetic services, improve visibility for your medical care, or just make your marketing more efficient, start with clarity.
We’ll show you where you’re missing traffic, how competitors are outperforming you, and exactly what to fix first to start growing your dermatology practice with confidence.