GLP-1 Weight Loss Marketing Tips

GLP-1 weight loss injections, such as semaglutide and tirzepatide, are among the most sought-after services in medical aesthetics currently. Demand is high and growing, with patients consistently searching for providers.

However, many practices offering this service are missing the opportunity that GLP-1 can bring in terms of return on investment (ROI). With the right marketing strategy, followed by targeted upselling, your aesthetic practice’s ROI can reach levels you likely haven’t considered.

So let’s dive into GLP-1 marketing tips and go over the upselling opportunities in your practice.

Why GLP-1 Marketing Works So Well in Aesthetics

GLP-1 patients are dream patients from a business perspective. Here’s why:

• They are highly motivated: Weight loss is a top personal priority for millions of adults right now.
• They’re recurring-revenue clients: Most will stay on injections for months (if not longer).
• They’re cross-sell opportunities: Once they see results, they’re primed for skin tightening, body contouring, or even surgical enhancements.

Even a small influx of GLP-1 patients can more than cover your marketing costs. Just 5-8 new patients in the first month can pay for your ad spend, and everything after that is profit.

Google Search Metrics for GLP-1 Show High Intent, High Volume

Google Trends, Generated Aug. 15, 2025

Search behavior is the clearest signal of intent. Across the U.S., GLP-1 term search volume (semaglutide, Ozempic, Wegovy, etc.) now outpaces searches for liposuction, tummy tuck (abdominoplasty), and dermal fillers. That means more people are looking for weight-loss solutions than single cosmetic procedures, a powerful indicator of demand your practice can tap.

GLP-1 Offers Tremendous ROI and Recurring Revenue

These treatments generate subscription-style revenue; even the most conservative cash price ($499/month via manufacturer-direct programs) quickly pays for itself. Higher pricing tiers ($900–$1,418/month) deliver even better margins.

GLP-1 programs ensure predictable, recurring income: monthly injections, follow-ups, and planning. Practices that adopted GLP-1 in 2024 reported revenue growth compared to peers who didn’t offer it (GlobeNewswire), reflecting how monthly recurring revenue can stabilize and grow your bottom line.

GLP-1 ROI Numbers

Click Image to Enlarge

Additional treatments improve results and lift lifetime value

Rapid weight loss often reveals secondary aesthetic concerns as expressed by patients, including loose skin, stretch marks, stubborn pockets, and facial volume loss (sometimes referred to as the “Ozempic face”). These are precisely the problems that create demand for higher-ticket services:

• Body: Surgical and non-surgical body contouring procedures, such as liposuction and CoolSculpting, to address stubborn pockets of fat that don’t respond to diet, exercise, and even GLP-1.
• Skin: Surgical and non-surgical skin tightening, including abdominoplasty (tummy tuck) and radiofrequency skin tightening technologies, to address loose, sagging skin on the body.
• Face: Dermal fillers and fat grafting to restore lost facial volume; facelifts and non-surgical skin tightening can address sagging skin.

Position these treatments as the post-weight-loss transformation pathway, and a recurring GLP-1 patient becomes a multi-procedure client,  dramatically increasing lifetime value.

The marketing plan to get GLP-1 patients through the door

When you offer GLP-1 in your aesthetic practice, you can pivot and diversify your advertising spend from marketing one-and-done procedures like liposuction, abdominoplasty, and facelifts. GLP-1 is what we at Total Social Solutions like to call “gateway procedures”. Similar to BOTOX, GLP-1 has the public awareness that makes marketing and conversions easier than lesser-known treatments.

• Top-of-Funnel Awareness. Short videos and testimonials that answer “What is GLP-1?” and “Is it right for me?” Focus on safety, outcomes, and your medical oversight. The goal here is educational awareness, not lead generation or conversions.
• Lead Magnet / Offer. Incentivize through an exclusive offer for GLP-1. Keep it simple and don’t try to bundle procedures with the weight loss injections.
• Conversion Touchpoints. Frictionless online booking, consult reminders, telemedicine options, and pricing transparency improve show/convert rates.
• Retention & Upsell. Monthly check-ins, continued educational marketing, and staged offers for in-office contouring or facial procedures.

The conversion math is straightforward: if ad spend delivers a modest number of conversions (5-8 patients), monthly injection revenue typically covers ads. From there, retention and upsells are where the profit multiplies.

Converting GLP-1 patients to other procedures

Conversion to additional procedures requires coordination between marketing and clinical staff. Continuing marketing to educate about combination therapies

• Clinical pathway: Standardize consult scripts and milestones that identify candidates for contouring or facial rejuvenation; offer bundle pricing for combined procedures.
• Marketing pathway: Publish milestone content (e.g., “6 months after starting semaglutide”) and before/after galleries that highlight combined outcomes, showcasing weight loss results with facial rejuvenation and body treatments.
• Team training: Train front-desk and clinical staff to spot opportunities and to present follow-on treatments as natural next steps in the patient’s transformation.

Together, these elements turn initial trust in your GLP-1 program into multiple in-office procedures and a higher lifetime value.

We have the expertise to make this happen

At Total Social Solutions, we build compliant, conversion-driven GLP-1 programs for plastic surgeons, dermatologists, and medspas – from ad creative and targeting to landing pages, automated follow-up, consult scripts, and upsell playbooks. We will:

1. Work with your team to create effective educational content for your awareness campaigns.
2. Run your awareness campaign in your email newsletter, blog articles optimized for search, and social media posts.
3. Launch targeted Meta campaigns designed to deliver leads ready to buy.

Ready to turn GLP-1 interest into predictable monthly revenue and long-term, high-value patients?

Schedule a strategy call with Total Social Solutions. We’ll design the ad funnel, pricing model, and clinical pathway that converts GLP-1 patients into lifetime clients, and we’ll run a custom ROI model for your practice so you can show owners and surgeons exact break-even and scaling numbers.