A doge is an elected chief of state lordship, the ruler of the Republic in many of the Italian city states during the medieval and renaissance periods, in the Italian "crowned republics".
The word is from a Venetian word that descends from the Latin dux (as do the English duke and the standard Italian duce and duca), meaning "leader", especially in a military context. The wife of a doge is styled a dogaressa. 
Being successful anywhere is about knowing your audience. You usually can’t walk into a five-star steakhouse in sandals and your bikini top, and you usually don’t show up to a nice conference in overalls and a baseball cap. For the same reasons, you can’t expect to be successful on social media if you don’t make an effort to put out messages that fit into the environment.
Let’s do a test – go look at your Facebook feed right now. What do you see? Here’s what’s on mine:
So, let’s apply the lesson above about ‘fitting in’ to make sure you’re not wearing your swimsuit to a formal party, you’ll want to put messages on your network that fit into this social messaging mix. When we lecture we often talk about the Social Media 80/20. We advise that you put at least 80% non-promotional posts onto your network, and then you can use 20% of your posts to advertise your business, if you like.
What are these nonpromotional posts? Here are a few:
Do you have another trick that works for you? We’d love to hear about it.
…or, contact us to learn more about how we can help your campaign.
You see their name on your caller ID and cringe…’what will they want this time?’ you ask yourself. Perhaps you ignore them. Eventually, you block their number or decide to take them off your contact list.
You may have inadvertently become that annoying friend. That’s what your brand may be doing inadvertently if you are asking too much, and too often of your clients.
The way to avoid that is simple, and it’s by employing the same rules of the road that we use for our clients at TSS. We call it the 80/20 rule of Social Marketing; or, the ‘Social 80/20’.To illustrate, let’s get back to the analogy of your needy and annoying ex-friend. Think about how they could have avoided becoming the annoying pest….
They could have avoided this by simply talking to you during those in-between times when they didn’t need anything, but when it would be nice to acknowledge that they knew that you were there. And perhaps talk about something that was important to you!
The Social 80/20 dictates that you ‘give’ something in 80 percent of your social media posts…a useful piece of information such as a tip, recipe, or cool piece of information related to your business that you found on the web. You ‘ask’ only 20 percent of the time.
When you ’give’, these posts should point to an external resource, such as your blog (preferred), or a reputable news page. Doing this not only creates a situation where people are looking forward to your interesting posts, but these posts establish you as a thought leader in your field.
The 80/20 rule allows you to establish yourself as a trusted friend in the eyes of your followers, and ensures that you aren’t taken off of their contact list!