A doge is an elected chief of state lordship, the ruler of the Republic in many of the Italian city states during the medieval and renaissance periods, in the Italian "crowned republics".
The word is from a Venetian word that descends from the Latin dux (as do the English duke and the standard Italian duce and duca), meaning "leader", especially in a military context. The wife of a doge is styled a dogaressa. 
How do you make your marketing message stand out?
This video depicts Steve Jobs presenting the new Apple marketing strategy to a room full of Apple employees with his “Think Different” campaign, honoring the unique people of the world… “the crazy ones,” or, as Apple calls them, “genius.”
What does this marketing strategy tell us? Make people feel uniquely amazing with who they are, and they will rally behind your brand. Feel like a misfit? Buy our product. We’re misfits too.
And it worked!
Watch the video of the late Steve Jobs’s speech where he presents what some call the best marketing strategy ever.