Should I MENTION my products/procedures in my social media posts?

In short, sparingly. Before we expand on that, let’s think about social media, and what social media users are doing when they are reviewing their news feed posts. They aren’t shopping for products and services; they are simply catching up with friends and family! Certainly, the reason they have made a decision to connect with […]

Posting puppies: How to fit in and influence people

Being successful anywhere is about knowing your audience. You usually can’t walk into a five-star steakhouse in sandals and your bikini top, and you usually don’t show up to a nice conference in overalls and a baseball cap. For the same reasons, you can’t expect to be successful on social media if you don’t make […]

What’s ‘The Social 80/20’ and how can it grow your business??

You see their name on your caller ID and cringe…’what will they want this time?’ you ask yourself. Perhaps you ignore them. Eventually, you block their number or decide to take them off your contact list. You may have inadvertently become that annoying friend. That’s what your brand may be doing inadvertently if you are […]

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