Facebook has launched a tool that we here at Total Social Solutions find interesting and will be watching closely for it’s impact on the market.
Promoted (or ‘Sponsored’) posts takes a page out of Twitter’s book and allows businesses to give extra promotional push to a post that they have put up within the previous three days.
What this means to TSS clients:
We now have a tool in our ‘toolkit’ that will give extra visibility to posts that you’d like to invest in. The metrics behind this are very sound (Facebook has gotten quite good at this).
You can learn more by contacting your TSS campaign manager; or by taking a look at Facebook’s help page on the topic.