Our own Jennifer Kilkenny, owner of Total Social Solutions, is a regular contributor to the American Society for Dermatologic Surgery (ASDS) members-only magazine Currents.
In the Summer 2022 issue, Jennifer provided her expert guidance on the use of paid digital advertising and how it is vital to the success of a dermatology practice.
52% of Consumers’ Decisions to Schedule An Appointment are Influenced by a Provider’s Social Media Presence
“Gone are the days of relying purely on free, organic reach in your digital marketing. While it’s important to continue search engine optimization (SEO) and organic social media marketing, changes to algorithms and increased competition make it more important than ever to invest in advertising campaigns to reach new patients, stretch your ad dollars, and differentiate your practice for all the others who are marketing on the same high-traffic platforms.”
In the article, Jennifer goes on to explain more about how to:
- Get Clear on Your Unique Value Proposition
- Be Flexible With Your Focus
- Hire an Expert to Run Your Ads
- Exercise Patience and Be Ready to Pivot
- Keep Up With Organic Marketing
Read the full article here: Currents_2022-3_DigitalMarketing_RePrint
Want to know more? Looking for digital marketing support for your medical aesthetics practice? Contact us for a free discovery session.