social media marketing talk for medical aesthetics professionals

TSS’s booth at the Aesthetic Extender Symposium 2012 in Boca Raton.

Total Social Solutions was at the Aesthetic Extenders Conference in Boca Raton last week (see our booth below).

Founder and owner Jake Laban gave a fantastic speech about the secret of social marketing (more on that soon).We also learned a lot from the conference.  Some good takeaways:

  • Our business is always about making people feel better about themselves. Every elective procedure our clients spend their money on is oriented toward that.
  • Our business is VISUAL. Let’s all remember together that marketing material that we present to the clients should be visually appealing first and foremost.
  • A well-executed event is a pleasure to be a part of.  Kudos to the organizers of the Aesthetic Extender Symposium for running and excellent event.  Similarly, when we host events for our patients, it is good to remember to put ourselves in the place of our patients in order to make sure that everything is perceived to go smoothly.






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