MedEsthetics Magazine published an aesthetic medical practice marketing piece written by Jennifer Church Kilkenny about how to run lead generation ad campaigns on Meta (Facebook and Instagram) that will actually deliver leads.
Click to read the article on MedEstheticsMag.com.
The fact is that most practices are promoting the wrong things in their Meta ads.
We have run countless lead generation ad campaigns in Meta Business Suite over the last 15 years, and one problem we frequently run into with aesthetic medical practices is the desire to promote the biggest procedures to generate leads.
While your biggest, high-ROI procedures should always be your priority, they are not the lure to get bites on social media. Why? Because you’re asking too much from someone who just heard of you and whose evening doomscrolling you interrupted with a $4,000 package offer for a very specific procedure they might not have heard of.
You need to cast a wide net, promoting procedures that:
- Have name recognition, like Botox and HydraFacial
- Are suitable for most patients
We call these Gateway Treatments, and this isn’t just our anecdotal experience talking; it’s also backed up by data from NewBeauty Magazine.
So, grab a cup of coffee or a glass of wine and go read our latest article at MedEsthetics Magazine.
