Facebook likes and Twitter followers don’t pay the bills.
It seems absurd to even have to say this. It seems obvious when you look at it that way, right? However, many business owners seem to think that this is what drives success.
Why? Because many social media marketers have convinced their clients that measurable success on social media is increased Facebook likes & Twitter followers. However, likes and followers don’t amount to anything if your phone isn’t ringing with appointments as a direct result of your marketing efforts on social networks.
What is True ROI on Interactive & Social Media Marketing?
Real social media ROI can be measured through:
- more phone calls &
- more appointments, which both add up to
- more money for your medical aesthetics practice.
At Total Social Solutions, our goal is to make you more money through increased phone calls and more appointments into your practice using the power of interactive media (aka social media).
We couldn’t possibly say it better than Managing Partner Jake Laban did at a recent aesthetics trade show here in Las Vegas, so we’ll let him take it from here in this video recorded during his presentation.