Total Social Solutions is thrilled to share that our Managing Director, Jennifer Church Kilkenny, has once again been featured in the Digital Direction section of ASDS Currents, the members-only publication of the American Society for Dermatologic Surgery (Volume 2025, Issue 3, pages 42-43). In her two-page article, Jennifer explains why SMS marketing is a game-changer for dermatology practices (and other aesthetic medical practices) and how to implement it legally and effectively.
Why SMS Marketing Matters for Your Aesthetic Medical Practice
No-shows, last-minute cancellations, and wavering patient engagement aren’t just frustrating; they hit your bottom line. In the ASDS article, we highlighted research showing that well-timed text reminders can reduce missed appointments by up to 30 percent. That means more filled chairs, more efficient use of your team’s time, and a tangible boost in revenue.
Beyond appointment reminders, sms marketing keeps your practice top of mind. When lapsed patients receive a friendly check-in or a “we miss you” offer via text, they’re far more likely to rebook than through email or direct mail. In an era of inbox overload, a concise SMS stands out and gets read.
Staying Compliant: The TCPA Checklist
One of the biggest hurdles to launching a text-based program is navigating legal requirements. Jennifer walks readers through the Telephone Consumer Protection Act (TCPA) essentials:
- Obtain Clear Opt-Ins
Use simple language and require patients to actively agree (for example, texting “YES” to a shortcode). - Document Consent
Keep written records of opt-ins in your patient management system. - Offer Easy Opt-Outs
Every message should include “Reply STOP to unsubscribe.” - Respect Do-Not-Disturb Hours
Schedule texts between 8 a.m. and 9 p.m. local time.
Following these steps ensures your sms marketing program runs smoothly and legally, with no risk of fines or patient frustration.
Practical Steps to Get Started with SMS Marketing
If you’re ready to launch or revamp your sms marketing efforts, Jennifer recommends:
- Segment Your Patient List. Divide contacts by treatment type, visit frequency, or past-due status to send highly relevant messages.
- Automate Your Workflow. Set up scheduled reminders for consultations, pre-procedure instructions, and post-treatment follow-ups. Automation saves staff time and maintains consistency.
- Craft Engaging Campaigns. Beyond appointment texts, send birthday wishes, seasonal skincare tips, or exclusive promotions to deepen patient relationships.
- Measure and Optimize. Track open rates, click-throughs, and rebook rates to refine your messaging and timing.
Looking for Digital Marketing Experts Who Specialize in Aesthetic Medicine?
At Total Social Solutions, we partner with medical and aesthetic practices to build data-driven digital strategies that deliver real results. Our latest feature in ASDS Currents underscores our commitment to providing actionable insights—whether through sms marketing, social media, or full-funnel campaigns. Ready to take your practice’s patient engagement to the next level? Contact us today to learn how a compliant and effective SMS marketing program can transform your no-show rates and keep your schedule full.
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