A doge is an elected chief of state lordship, the ruler of the Republic in many of the Italian city states during the medieval and renaissance periods, in the Italian "crowned republics".
The word is from a Venetian word that descends from the Latin dux (as do the English duke and the standard Italian duce and duca), meaning "leader", especially in a military context. The wife of a doge is styled a dogaressa. 
How do you make your marketing message stand out?
This video depicts Steve Jobs presenting the new Apple marketing strategy to a room full of Apple employees with his “Think Different” campaign, honoring the unique people of the world… “the crazy ones,” or, as Apple calls them, “genius.”
What does this marketing strategy tell us? Make people feel uniquely amazing with who they are, and they will rally behind your brand. Feel like a misfit? Buy our product. We’re misfits too.
And it worked!
Watch the video of the late Steve Jobs’s speech where he presents what some call the best marketing strategy ever.
In medical aesthetics, Yelp is considered a 4-letter word…in every sense.
Put simply, Yelp is the bane of the medical aesthetics industry.
…but is it really, or have we all just heard enough horror stories from the minority to make us think that Yelp is a nightmare business killer?
Either way, you can’t escape Yelp. If you think Vitals and Real Self is driving your business, think again. Yelp users are everywhere (and checking in at every location) and are more likely to review you on Yelp than they are to visit a medical related review site.
That aside, there are other reasons you should make sure you have control of your Yelp presence that you likely weren’t aware of.
Technology is growing quickly, and social media is rapidly replacing search engines and other time saving convenience items such as:
If it weren’t enough that Yelp is now in every iPhone and luxury vehicle, Yelp business listings are also dominating Google search results as demonstrated in the screenshots below:
Our clients receive special training from our Customer Satisfaction Managers that we like to call “Yelp Help” that includes instructional materials on how to respond to negative reviews, improve Yelp star ratings, and rank higher in the search results. In addition, we do some of the leg work for them by managing their ad campaigns.
If you are a client of ours and haven’t received Yelp Help or feel that a greater focus needs to go into your Yelp presence, contact your Customer Satisfaction Manager right away to get started or get a quick refresher.
If you are currently running ads on Yelp but could use some expert assistance from our team, please let us know so we can help you squeeze every penny out of your Yelp advertising budget.