Think Different: Steve Jobs Presents His Marketing Strategy to Reboot Apple

How do you make your marketing message stand out? This video depicts Steve Jobs presenting the new Apple marketing strategy to a room full of Apple employees with his “Think Different” campaign, honoring the unique people of the world… “the crazy ones,” or, as Apple calls them, “genius.” What does this marketing strategy tell us? […]

You’re Losing Business if you Ignore Yelp

In medical aesthetics, Yelp is considered a 4-letter word…in every sense. Put simply, Yelp is the bane of the medical aesthetics industry. …but is it really, or have we all just heard enough horror stories from the minority to make us think that Yelp is a nightmare business killer? Either way, you can’t escape Yelp. […]

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