Making sure your audience sees your posts

Make sure people see your social media posts

Do your fans and followers actually see your posts?

Let’s remember the ultimate goal as we build out our social media audiences: building loyal communities that will buy more product and services, refer more new clients, and resist the temptation to buy from other vendors.

In order to encourage people to buy more products and services, it’s important to know the right way to reach our audience on each social media platform. They have to hear what we’re saying, right?

This article will focus on maximizing impressions for our messaging, particularly impressions for our promotional posts.  Each social media platform requires different standards and best practices to maximize these impressions.

Facebook, for example, allocates impressions for your posts based on your EdgeRank. Facebook essentially assigns a ranking to your posts based on:

 

  • past posts
  • your page’s history
  • the content of your posts
  • and how people engage with your post during its first several impressions.

 

You can see this in action yourself; a post with a lot of engagement (say, a funny picture) will be very visible on Facebook, where an unexciting post (e.g. a short status update with no link or picture) will often go ignored.

Twitter, on the other hand, displays every post to every follower. The challenge on this medium is to make sure that your post gets seen before it gets ‘pushed down’ in the feed by other posts.

Other networks carry with them different idiosyncrasies. Yelp and YouTube tend to be very search-based and carry strategies similar to SEO, and FourSquare is not search-based at all… promotions tend to get seen if and only if clients are already onsite.

The table below captures some best practices we’re using to make our promotions stick.  Please contact your account manager if you have questions about how we can better use your social networks to build your audience.

Network
Best practices
Caveats
FacebookUse images
Write compelling copy (keywords, images, humor)
Request for shares
Promote posts for inexpensive impressions
Don’t spam (this includes overpromoting or posting more than 3 times/day)
TwitterHashtags
Request retweets (RT)
More frequent posts (e.g. 3x Facebook)
Don’t spam (this includes too many or unrelated hashtags, or multiple identical posts)
Monitor your audience
YelpRequest checkins
Tastefully encourage reviews (contact your campaign manager for details)
Respond to negative reviews appropriatelyReview filtering

Respond to positive reviews

FoursquareMarket onsite
Rewards for frequent checkins
Google+Hashtags
Request shares
YouTubeUse keywordsTitles should be descriptive and SEO friendly
PinterestHashtagsBe careful about copyright

 

If you’re not already a client, then contact us and we’ll talk to you about how we can maximize the effectiveness of your promotions.

6 effective tips for running a great social media promotion

How to use social media to grow your business - running promotions.At Total Social Solutions, we pride ourselves on doing a fantastic job in-house in running social media promotions for our clients.  At the same time, we strongly believe that an educated client is a strong business partner. As such, we wanted to share a few tips that will help you build and run your own effective promotions:

 

  1. Call to action:  Make sure that it is abundantly clear what you’re asking your audience to do.  Whenever possible, make it EASY by providing the link or phone number, right there.
  2. Be brief, be bright, be gone:  Most social media platforms reward people who are succinct and get to the point. Take note and make sure you get your point across quickly.
  3. Spell out the benefits:  Make sure your audience knows what they’re getting.  Remember, using dollar amounts (“save $100”) is more effective than percentages (“save 25%”).  If your product has obscure benefits, make sure you spell them out (“Latisse will make your lashes look beautiful!”).
  4. Know your platform:  Posting on Facebook is conducive to images.  Best practices on Twitter involve using #hashtags in order to promote virality.  Make sure you’re using each platform correctly.
  5. Ask your audience to help:  Don’t forget to ask for a share, retweet, or a +1 on your posts.  That will help promote the reach of your promotion.
  6. Use the right tools:  Consider using the paid-for tools in order to ensure the reach of your posts. Sometimes a very small investment (e.g. $5 for a promoted post on Facebook) can have huge effects on how many people see your posts.

Making sure you follow these rules and you’ll be able to make the phones ring with the click of a button… which is what this is all about.

 

Let’s Get Connected!

captcha