A doge is an elected chief of state lordship, the ruler of the Republic in many of the Italian city states during the medieval and renaissance periods, in the Italian "crowned republics".
The word is from a Venetian word that descends from the Latin dux (as do the English duke and the standard Italian duce and duca), meaning "leader", especially in a military context. The wife of a doge is styled a dogaressa. 
Whether you’re using social media as part of your aesthetic medical marketing strategy or not, chances are you haven’t been able to see real ROI (Return on Investment) from social media marketing. In the video below, we discuss 6 common reasons why medical aesthetic practices aren’t making any money from social media, and how Total Social Solutions can be the missing piece of your marketing puzzle.
Think back on the 90s when everyone was telling you that you needed a website. Did you get that website right away, or did you say, “I’m just going to keep advertising in the yellow pages?” Did you regret that decision? Today, if you don’t have a website, your business doesn’t exist. It’s not going to be too long for social media to be the same way.
You need skilled copywriters who have the time to blog and write effective content for social media that is interesting, relevant, educational and with compelling calls to action to drive business to your practice.
It’s labor intensive, so you need people who can devote a good chunk of time into not just writing posts for Facebook, but working on strategies and fitting those posts into the social network they’re being posted to. Additionally, your content needs to be focused on what you do in your practice, so you need someone who is very knowledgeable in what you offer in your practice, not just any writer or social media marketer.
Are you able to do all of this in house? Or would it be more cost-effective and easier to let an experienced agency manage your online campaigns for you? At Total Social Solutions, we know what works and what doesn’t. We’ve worked with dozens of medical aesthetics practices like yours, and we’ve been able to increase ROI for all of those practices through social media marketing.
Isn’t it time you found your competitive edge? Contact us for a free social media evaluation, and let’s get started on the road to your social media marketing success today!