Making sure your audience sees your posts

Let’s remember the ultimate goal as we build out our social media audiences: building loyal communities that will buy more product and services, refer more new clients, and resist the temptation to buy from other vendors. In order to encourage people to buy more products and services, it’s important to know the right way to […]

Stealing is Wrong, Even if it is “Socially” Acceptable

“It’s just ‘borrowing’ an image off a simple Google Image search…that’s not an issue!” “Images of celebrities are everywhere!  There is no reason that I can’t upload a few to draw attention to my Facebook wall.” “Everyone else is simply copying and pasting images on their social sites…why can’t I?” While advances in technology are […]

Lady Gaga’s New Social Network is Just Good Business

Social media is that place to build a hungry audience of fans, clients, patients and potential customers who love you and what you offer. In other words, they are your brand’s own “Little Monsters,” turning your social network into a permanent, cash-flow positive business asset. Since this community drives recurring revenue for your business, it may be one of the most important assets you own.

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