You’re Losing Business if you Ignore Yelp

In medical aesthetics, Yelp is considered a 4-letter word…in every sense. Put simply, Yelp is the bane of the medical aesthetics industry. …but is it really, or have we all just heard enough horror stories from the minority to make us think that Yelp is a nightmare business killer? Either way, you can’t escape Yelp. […]

How Negative Yelp Reviews Can Save Your Business

No…that’s not a typo.  We’re actually serious, because despite whether you want to hear customer complaints or not, they really can save your business. As business owners, we tend to take it personally when a client is dissatisfied with services rendered, even though the logical portion of our brains reminds us that we can’t please […]

Making sure your audience sees your posts

Let’s remember the ultimate goal as we build out our social media audiences: building loyal communities that will buy more product and services, refer more new clients, and resist the temptation to buy from other vendors. In order to encourage people to buy more products and services, it’s important to know the right way to […]

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