Wondering if your social media marketing campaign is paying off? If you do online sales, then the tools are right at your fingertips.

You can actually set up Google Analytics to display the traffic that comes from Twitter, Facebook, and other social media outlets.

This article discusses exactly how to do so. The author is Glenn Gabe and he did an oustanding job. We aren’t going to waste time trying to improve on his good work.

Note that the success of your social media marketing campaign is much, much more than click-through to your website. True success is customer referrals, dialog on our social media marketing pages, and better rapport with your customers.

How do you measure that success? This article gives you a couple of suggestions.


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