If you follow all of the well-known social media experts, like Mashable, Social Media Examiner and Social Media Today, you know that days and times that Facebook users tend to access the popular social network changes. These averages are watched and reported on as often as possible, giving business page owners new insight into Facebook user behaviors to determine when to post on Facebook, what day and time it’s best to boost a post or advertise and more.
However, average user behavior isn’t quite enough when we’re trying to grow our businesses. That’s why Facebook gives us more information to help us determine when OUR fans are online, giving us more information about our target demographic.
This video will serve to show practice owners and office managers how to find out when your fans are likely to be online so you can reach more of your audience and grow your medical aesthetics practice more effectively using the power of social media marketing.
When are my fans on Facebook?
As you can see there are a few pros and cons to relying solely on Facebook Insights.
My.TotalSocialSolutions is what we use for our clients. It’s a platform that manages messaging, reputation monitoring, and engagement opportunities. However, it’s also a reporting system that allows us to track all of our social networks in one convenient location. What it offers up, though, is more than that. It offers the opportunity to see what days and times our fans are actually engaging with our posts through liking, commenting, sharing and clicking through. Facebook doesn’t quite narrow it down to this detail in their insights (yet).
Additionally, you can customize your date range and narrow it down or broaden your numbers from 1-90 days in total. This gives you more control over your data and a bigger picture of how your users behave with your Facebook page.
If you’re already a client, we are already managing this data for you and using it to your advantage. If you aren’t a client and want to know that your social media marketers are leveraging this higher level of reporting, contact us for a free Facebook evaluation and quote.