How YOU can get a 5x ROI with Facebook paid offers

Social Media ROI

Huge news came out a couple of weeks ago. Facebook announced that they are now charging businesses to run Facebook Offers.

We can infer several things from this announcement:

  1. Facebook believes that they are delivering real value with these offers (i.e. “they work!”).  This anecdote about The Aria Casino reports a ~500% ROI on their Offer investment.
  2. Facebook’s experiments in monetizing its business are starting to bear fruit.
  3. There may be an opportunity for TSS’ medical aesthetics clients here.Our team sprang to action and we designed an experiment to test the value. We ran very similar promotions on multiple client networks.  Some promotions received Facebook Offers, others didn’t.  The results were very interesting.  See the table below:
MetricWith Facebook OfferWithout Facebook Offer
Reach193% of fan base26% of fan base
Engagement4% of fan base1.25% of fan base

 

By using Facebook Offers, TSS clients reached nearly 800% of the people who did not use Offers.  The final exposure was nearly twice the size of the fan base of the business.  Why does this work? Facebook Offers are exposed to “friends of friends.” Because of this, we capture impressions from many more people than otherwise.

For our relatively small fan networks Facebook charges about $5 per Facebook Offer.  The ROI is rather obvious… if capturing a single new client is worth hundreds or thousands of dollars per year, then the advertising charge from Facebook is a drop in the bucket.

Would you like to make money on social media marketing for your medical aesthetic practice?

If you’re not already a client, contact us and we’ll let you know how we can help you grow YOUR business.

 

When is the best time to post content?

Here at TSS, we are managing a large number of brands throughout the medical field, and these brands are scattered throughout the US. We work with small clinics, large multi-provider practices, and some aesthetic brands.

Now, this is not to brag, but to lay the groundwork that we have a rather unique perspective on the medical marketplace in social media.  This is important when we are asked…

When is the best time to post on social media?

When is the best time to post content on Facebook, Twitter, and Google+?

We here at TSS headquarters are working hard pulling together our own proprietary database that will be available exclusively to TSS clients (and for their benefit).  As we work on that, we came across this great piece that answers this question while looking at the broader marketplace.“When is the best time to post content?”

Some key takeaways:

  • Most sharing on Facebook is done on Saturday
  • Best time to tweet is at 5PM
  • If you have a national brand…80% of your target customers are in the Eastern and Central time zone, so plan your content appropriately.

Have more questions about your program? Contact your TSS Account Coordinator, we are here to help!

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