When are my fans on Facebook?

when are my fans on facebookIf you follow all of the well-known social media experts, like Mashable, Social Media Examiner and Social Media Today, you know that days and times that Facebook users tend to access the popular social network changes. These averages are watched and reported on as often as possible, giving business page owners new insight into Facebook user behaviors to determine when to post on Facebook, what day and time it’s best to boost a post or advertise and more.

However, average user behavior isn’t quite enough when we’re trying to grow our businesses. That’s why Facebook gives us more information to help us determine when OUR fans are online, giving us more information about our target demographic.

This video will serve to show practice owners and office managers how to find out when your fans are likely to be online so you can reach more of your audience and grow your medical aesthetics practice more effectively using the power of social media marketing.

When are my fans on Facebook?

As you can see there are a few pros and cons to relying solely on Facebook Insights.

My.TotalSocialSolutions is what we use for our clients. It’s a platform that manages messaging, reputation monitoring, and engagement opportunities. However, it’s also a reporting system that allows us to track all of our social networks in one convenient location. What it offers up, though, is more than that. It offers the opportunity to see what days and times our fans are actually engaging with our posts through liking, commenting, sharing and clicking through.   Facebook doesn’t quite narrow it down to this detail in their insights (yet).

Additionally, you can customize your date range and narrow it down or broaden your numbers from 1-90 days in total. This gives you more control over your data and a bigger picture of how your users behave with your Facebook page.

If you’re already a client, we are already managing this data for you and using it to your advantage. If you aren’t a client and want to know that your social media marketers are leveraging this higher level of reporting, contact us for a free Facebook evaluation and quote.

Your Website is About to Die a Slow Death

Mobile-Friendly Website DesignDo you still have the same website you had built in 2008?

Did you know that your site is likely not mobile responsive and therefore will lose its current standing with Google and other search engines?  Additionally, your conversion rate is slowly falling as more and more people use their mobile devices to surf the web.

Google announced that they will begin actively pushing websites down in the search results if they do not have a mobile-friendly design structure.  Most websites built before 2014 fall into this category and will begin to see a drop in web traffic and business over the coming months.

Not sure if your website is mobile-friendly?  Google has released a helpful tool to check the mobile-compatibility of your website.  You can visit the Google Developers Mobile-Friendly Test to check your website’s mobile responsive design capabilities and use that information to decide your next move.

I didn’t pass the mobile-friendly test.  What do I do now?

Total Social Solutions now offers website redesign services to plastic surgeons, dermatologists, medical spas and medical weight loss clinics with customized, mobile-responsive design as well as ongoing content marketing services to help your website maintain a competitive edge.  We get our clients ranked #1 on Google.  We also ensure your newsletter design is mobile responsive to increase conversion on your monthly specials.

Contact us now for a quote!

We’re currently accepting new clients for web design and development services and are also available to discuss ongoing internet marketing efforts that your practice may be in need of, including:

  • Social Media branding and design
  • Newsletter branding and design services
  • Content marketing via blogging, social media and YouTube media
  • Strategic newsletter and e-blast marketing
  • SEO (Search Engine Optimization) services
  • Increased ROI (Return on Investment) in the form of appointments and phone calls
  • Call Analytics and Appointment Tracking
  • Monthly Reporting

Contact us today for a free, no-cost, no-obligation consultation.  One of our representatives will discuss your personal needs during a 1 hour consultation and how we can help you with your current marketing needs and help you get your new mobile-responsive website.

Let’s Get Connected!