A doge is an elected chief of state lordship, the ruler of the Republic in many of the Italian city states during the medieval and renaissance periods, in the Italian "crowned republics".
The word is from a Venetian word that descends from the Latin dux (as do the English duke and the standard Italian duce and duca), meaning "leader", especially in a military context. The wife of a doge is styled a dogaressa. 
In the most recent issue of ASDS Currents Magazine (an official members-only publication of the American Society for Dermatologic Surgery), our Managing Director Jennifer Kilkenny laid out the top tips for dermatologists and dermatologic surgeons to implement for search engine optimization (SEO).
These are the same tips we recommend for our full-service clients who trust us to manage their websites and/or work with their web development team to optimize their pages and web content.
Tips include optimizing page speed, blogging for SEO, mobile-friendly design, and making sure your website content is 100% unique.
Read the full digital article, originally published in ASDS Currents Magazine in March 2017: Top 10 Tips for SEO Improvement: Staying Relevant Online
In the ASDS Currents Magazine Cover Feature, we shared our top 10 tips to improve your SEO. While this is geared toward dermatologists and dermatologic surgeons, most medical aesthetic practices can benefit from these tips. These aren’t your average SEO tips, either. While you often hear cliche tips such as “content is king” and “blog more often,” Jennifer also included other tips that most other experts aren’t sharing or paying much attention to. These include:
Don’t forget that technology evolves fast, so if you’re behind on these, you’ll be way behind in less than one year if you haven’t made these changes. If you don’t have time to manage these changes, it’s important to contact us for assistance. We’ll help you get your website back on track!
Our cover feature article just scratches the surface of our relationship with ASDS.
Is your website performing less than optimally? Do you want to find your pages on Google page one? Contact us for a personalized evaluation and proposal for your website. We’ll tell you what you need to boost your website’s performance and search engine rankings.
The ASDS Annual Meeting for 2016 was held in New Orleans, LA, organized by ASDS (American Society for Dermatologic Surgery). Jennifer Kilkenny, Managing Director of Total Social Solutions, joined a panel that included celebrity dermatologist Dr. Doris Day to discuss reputation monitoring and management. Specifically, Jennifer was invited to teach dermatologists how to manage online reviews on websites like Yelp and Google.
Organized and managed by Drs. Mona Gohara and Ellen Marmur, the session was full of excellent tips for dermatologic surgeons struggling to promote themselves on social media, obtain press coverage, and manage their online reviews.
Managing online reviews is a struggle for any business, particularly for medical professionals. The usual tips for getting and responding to reviews doesn’t work in an industry that ensures total privacy for clients and patients. This makes reputation management, particularly responding to negative online reviews, problematic for many medical professionals. This is why ASDS and ADAM (Association of Dermatology Administrators and Managers) have both asked Jennifer to speak on this topic.
The presentation itself was a very in depth coverage of reputation monitoring and management, specifically focused on how to handle negative reviews in the most productive way. Here are some of the highlights your practice should be focused on:
We’re excited to announce that we were invited to the ASDS Annual Meeting in Chicago in Oct. 2017 to present once again on Reputation Management! See you in Chicago!
Contact Total Social Solutions for a personalized consultation. We’ll work with you and your team to help you generate more positive reviews and create an action plan to manage negative online reviews.