Our Cover Feature in ASDS Currents Magazine on SEO

ASDS Currents Magazine cover featureIn the most recent issue of ASDS Currents Magazine (an official members-only publication of the American Society for Dermatologic Surgery), our Managing Director Jennifer Kilkenny laid out the top tips for dermatologists and dermatologic surgeons to implement for search engine optimization (SEO).

These are the same tips we recommend for our full-service clients who trust us to manage their websites and/or work with their web development team to optimize their pages and web content.

Tips include optimizing page speed, blogging for SEO, mobile-friendly design, and making sure your website content is 100% unique.

Read the full digital article, originally published in ASDS Currents Magazine in March 2017: Top 10 Tips for SEO Improvement: Staying Relevant Online

Top Tips for SEO Improvement

In the ASDS Currents Magazine Cover Feature, we shared our top 10 tips to improve your SEO. While this is geared toward dermatologists and dermatologic surgeons, most medical aesthetic practices can benefit from these tips. These aren’t your average SEO tips, either. While you often hear cliche tips such as “content is king” and “blog more often,” Jennifer also included other tips that most other experts aren’t sharing or paying much attention to. These include:

  • Google Page Speed: Your website may load fast for you, but that doesn’t mean it loads fast for your potential patients. And Google’s experience with your site is the one that matters most to your search engine rankings.
  • Video Marketing: If you aren’t using YouTube, you’re way behind the curve. Make sure you regularly contribute video content for optimal search results.
  • Google Webmaster Tools: There are many useful tools in the Google arsenal, and they’re all free! Google tells you where your website is falling short, so you might as well use them!

Don’t forget that technology evolves fast, so if you’re behind on these, you’ll be way behind in less than one year if you haven’t made these changes. If you don’t have time to manage these changes, it’s important to contact us for assistance. We’ll help you get your website back on track!

Total Social Solutions & the American Society for Dermatologic Surgery

Our cover feature article just scratches the surface of our relationship with ASDS.

  1. Our team collaborated with Real Self to create the first ever ASDS members-only Social Media Guidebook.
  2. We also joined Real Self and prominent dermatologic surgeons in Chicago for the first ever Practice Management, Marketing, and Social Media weekend seminar, as organized by ASDS.
  3. Jennifer also joined Dr. Doris Day on a panel to talk about PR, Marketing, and Reputation Management at the ASDS Annual Meeting 2016 in New Orleans, LA.

Request an Audit of Your Practice’s Website

Is your website performing less than optimally? Do you want to find your pages on Google page one? Contact us for a personalized evaluation and proposal for your website. We’ll tell you what you need to boost your website’s performance and search engine rankings.

ASDS Annual Meeting 2016 – Total Social Solutions Talks About Reputation Management

The ASDS Annual Meeting for 2016 was held in New Orleans, LA, organized by ASDS (American Society for Dermatologic Surgery). Jennifer Kilkenny, Managing Director of Total Social Solutions, joined a panel that included celebrity dermatologist Dr. Doris Day to discuss reputation monitoring and management. Specifically, Jennifer was invited to teach dermatologists how to manage online reviews on websites like Yelp and Google.

Dr. Doris Day and Total Social Solutions ASDS Annual Meeting 2016Organized and managed by Drs. Mona Gohara and Ellen Marmur, the session was full of excellent tips for dermatologic surgeons struggling to promote themselves on social media, obtain press coverage, and manage their online reviews.

Reputation Monitoring and Management for Dermatologists and Dermatologic Surgeons

Managing online reviews is a struggle for any business, particularly for medical professionals. The usual tips for getting and responding to reviews doesn’t work in an industry that ensures total privacy for clients and patients. This makes reputation management, particularly responding to negative online reviews, problematic for many medical professionals. This is why ASDS and ADAM (Association of Dermatology Administrators and Managers) have both asked Jennifer to speak on this topic.

ASDS Annual Meeting 2016 Reputation Management Highlights

The presentation itself was a very in depth coverage of reputation monitoring and management, specifically focused on how to handle negative reviews in the most productive way. Here are some of the highlights your practice should be focused on:

  1. Don’t Reply Publicly Right Away. Yelp tells business users to reply publicly to all reviews immediately. For physicians and medical practices, we do not recommend this approach. Medical care, even aesthetic treatments, is a much more delicate and serious matter. A negative review for a medical practice is not equal to a negative review for a restaurant or real estate agent. This is why we tell our clients to follow specific steps to identify the reviewer, discuss the review with staff members, and reach out to the patient personally through private communication channels before considering a public response. This is crucial to maintaining good, healthy relationships with patients.
  2. Some Negative Reviews Aren’t Worth It. Some patients who come through your doors are just bullies. Don’t bother with their negative reviews. Most sensible people will read a their negative reviews and know that the reviewer is dishonest or troubled. That’s why we tell our clients not to sweat it when a bully or troubled patient leaves a ranting negative review. Just focus on generating more positive reviews.
  3. Reach Out to Happy Patients. If you have patients you know love you, ask them if they’d mind leaving you a review. It’s true that Yelp may filter these reviews if they aren’t active Yelpers. That’s why, if they don’t use Yelp, ask them to leave you a Google or Facebook review instead. Those almost always stick.

Update: ASDS Annual Meeting 2017

We’re excited to announce that we were invited to the ASDS Annual Meeting in Chicago in Oct. 2017 to present once again on Reputation Management! See you in Chicago!

Need Help With Your Online Reputation?

Contact Total Social Solutions for a personalized consultation. We’ll work with you and your team to help you generate more positive reviews and create an action plan to manage negative online reviews.

TSS Presents at the First ASDS Practice Management, Marketing, and Social Media Seminar

TSS Managing Director Jennifer Kilkenny and Web Team Lead Christina Aldan joined dermatologic surgeons and marketing experts in Chicago for a two day practice management, marketing, and social media seminar for the American Society for Dermatologic Surgery (ASDS).

social media seminar asdsFollowing some of the top dermatologic surgeons in the United States, who presented important facts about practice management and internal marketing strategies, Jennifer provided dermatologic surgeons and practice managers with useful tips on how to best implement social media to market to a distracted online audience. The presentation covered such important issues as the pitfalls of over-promotion, how to brand yourself and your practice, and ways to measure ROI (return on investment).

One day two, Jennifer provided a round-table discussion on effective blogging and search engine optimization (SEO) techniques to improve search engine rankings for medical practice websites and web pages without using annoying, outdated strategies that put sites on Google’s blacklist.

ASDS Practice Management, Marketing, and Social Media Seminar

Speakers at the ASDS seminar included CEO and plastic surgery marketing leader Tom Seery. This was our second collaboration with Tom Seery, as we co-authored the official ASDS Social Media Guidebook with Tom and Real Self. Leaders in dermatologic surgery were also present, including:

  • Course Director Cheryl M. Burgess, MD: Founder & Medical Director of the Center for Dermatology & Dermatologic Surgery and the Professional Aesthetic Image Center in Washington, DC
  • Course Director Jody A. Comstock, MD: Owner of Skin Spectrum in Tucson, AZ
  • Melanie Palm, MD, MBA: Founder Director of Art of Skin MD in Solana Beach, CA
  • Amy F. Taub, MD: Founder of Advanced Dermatology in Lincolnshire, IL

Marketing and Branding on Social Media Presentation

blogging round-table social media seminarThe social media marketing and branding presentation during the social media seminar, as presented by our Managing Director Jennifer Kilkenny, laid out a few important points about how to effectively market and brand your dermatology (or aesthetic medical practice) on social media. These include:

  • Smarter branding strategies
  • Offering value to readers and visitors
  • Avoiding the pitfalls of over-promoting
  • Effective calls-to-action
  • Measuring ROI
  • Putting the “Social” back into Social Media

Blogging Round-Table Discussion

Do you have a blog? Does your blog effectively use a combination of effective writing, education, and search engine optimization strategies to increase traffic and conversions for your website? For most dermatology practices, the answer is no. During our round table discussions on day two of the Practice Management, Marketing, and Social Media seminar, Jennifer led several small groups in a quick demonstration and Q&A about blogging and search engine optimization. She shared little tips, including:

  • Leveraging new treatments for immediate content ranking
  • Using successful content to improve the rankings of less-successful website pages
  • How video helps boost your SEO
  • Keyword research
  • Leveraging what your competitors are ignoring

Did You Miss the Practice Management, Marketing, and Social Media Seminar in Chicago?

Are you a dermatologic surgeon who could use some of the above social media and blogging tips for your practice? Learn more about TSS and ASDS collaborations and contact us for a personalized evaluation and proposal to improve your social media and website. Make the internet work for you with the help of the experts at Total Social Solutions.

Let’s Get Connected!