Our Cover Feature in ASDS Currents Magazine on SEO

In the most recent issue of ASDS Currents Magazine (an official members-only publication of the American Society for Dermatologic Surgery), our Managing Director Jennifer Kilkenny laid out the top tips for dermatologists and dermatologic surgeons to implement for search engine optimization (SEO). These are the same tips we recommend for our full-service clients who trust […]

Our Google Analytics Reporting Explained

Marketing strategies can be a lot of fun to play around with, but they don’t mean much without data analysis and reporting.  That’s why we offer several KPI (Key Performance Indicators) for our clients to determine if their campaigns and marketing strategies are successful. If you’re a current website or SEO client, this article is designed […]

Google Penalizes Websites That Aren’t Mobile Friendly

If you haven’t heard about yesterday’s Google algorithm update that penalizes websites that aren’t mobile friendly and you don’t currently have a mobile responsive site (or a mobile version of your website), then your website manager has a lot of explaining to do. Google announced last month that they would actively push down websites that […]

Your Website is About to Die a Slow Death

Do you still have the same website you had built in 2008? Did you know that your site is likely not mobile responsive and therefore will lose its current standing with Google and other search engines?  Additionally, your conversion rate is slowly falling as more and more people use their mobile devices to surf the […]

Yelp, YouTube and Google Plus: Ignoring these three social networks will guarantee lost business

No matter how much internet marketing you’re doing, chances are you’re missing out on a lot more business for your practice because you’re not taking advantage of certain websites and social networks.  Why?  Because no one has explained to you the value of using these online tools. You can get a lot doing your SEO […]

SEO and Social are finally, clearly intertwined (and converging)

People are constantly changing the way that they are using the internet. In 2010, when Facebook was only a couple of years old (but had definitively vanquished MySpace), search and SEO strategies were focused on a ‘publish or perish’ paradigm. Website owners were rewarded for prodigious content production and article marketing with high search rankings. […]

Why social media is the new SEO… the future of search is social.

Months ago, Total Social Solutions published this article about the advent of Google’s new ‘Search Plus Your World’ default search platform. This was the first move by a major search engine to incorporate social media into traditional search results. Google has repeatedly stated the integration of social and search will deliver more relevant search results […]

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