A doge is an elected chief of state lordship, the ruler of the Republic in many of the Italian city states during the medieval and renaissance periods, in the Italian "crowned republics".
The word is from a Venetian word that descends from the Latin dux (as do the English duke and the standard Italian duce and duca), meaning "leader", especially in a military context. The wife of a doge is styled a dogaressa. 
Continuing with our support of and collaboration with the American Society for Dermatologic Surgery (ASDS), TSS Managing Director Jennifer Kilkenny penned an article to answer the question, “Is email marketing dead?” In “Email is Not Dead!”, Jennifer talks about why you still need an email marketing strategy in 2017 and beyond.
Read the article as it appeared in the official ASDS members-only print publication: Email is Not Dead! – ASDS Currents Magazine, May-June 2017
With so much social media growth and text message marketing strategies, many business owners, including physicians and medical clinics, wanted to know if email marketing was no longer worth pursuing. While it’s true that new and exciting ways to reach your audience now exist, they should each be considered one ingredient in a marketing recipe.
As we like to say to our clients, “Get them everywhere they play online.” This means that, while you post on Facebook and Instagram and send text reminders for appointments, email marketing is another way to remind them about who you are, why they chose you, and what else you can offer them.
There are many benefits to including email marketing in your total internet marketing strategy. These include:
The last one is perhaps the most important. Social networks come and go, but your email list can almost live forever. And with increasingly strict Facebook algorithms (and other social networks following their lead), your social reach dwindles. Emails almost always get delivered.
Each year, Facebook announces another algorithm change that puts all social media marketers into a panic. You can avoid this by encouraging Facebook users to subscribe to your email list. No matter what happens with Facebook, you’ll have that list of emails. Using Facebook and other social networks as a lead generation channel for your business, rather than your business’s Facebook page, makes a huge difference in the value you receive from Facebook marketing and advertising. The same goes for Twitter, Instagram, and any other sources of traffic and branding you use.
Is email marketing dead? It’s not. However, if you asked this question because you aren’t seeing a return on your email marketing strategies or can’t figure out why people aren’t opening your email newsletters and e-blasts, it’s time to seek help from the pros. Total Social Solutions helps dermatologists and other aesthetic medical practices improve their email marketing strategies with professional graphic design, mobile-responsive email creation, custom content, effective calls-to-action, and subject lines that promote clicks. Contact us today to learn how we can help you make the most of your valuable patient email list.
TSS and ASDS have been in collaboration for many years to bring quality, informative marketing content to ASDS members. In addition to contributing to the ASDS official members-only print publication Currents Magazine, TSS has also presented at ASDS member meetings and conferences discussing social media marketing, blogging and SEO, and reputation management.
In the most recent issue of ASDS Currents Magazine (an official members-only publication of the American Society for Dermatologic Surgery), our Managing Director Jennifer Kilkenny laid out the top tips for dermatologists and dermatologic surgeons to implement for search engine optimization (SEO).
These are the same tips we recommend for our full-service clients who trust us to manage their websites and/or work with their web development team to optimize their pages and web content.
Tips include optimizing page speed, blogging for SEO, mobile-friendly design, and making sure your website content is 100% unique.
Read the full digital article, originally published in ASDS Currents Magazine in March 2017: Top 10 Tips for SEO Improvement: Staying Relevant Online
In the ASDS Currents Magazine Cover Feature, we shared our top 10 tips to improve your SEO. While this is geared toward dermatologists and dermatologic surgeons, most medical aesthetic practices can benefit from these tips. These aren’t your average SEO tips, either. While you often hear cliche tips such as “content is king” and “blog more often,” Jennifer also included other tips that most other experts aren’t sharing or paying much attention to. These include:
Don’t forget that technology evolves fast, so if you’re behind on these, you’ll be way behind in less than one year if you haven’t made these changes. If you don’t have time to manage these changes, it’s important to contact us for assistance. We’ll help you get your website back on track!
Our cover feature article just scratches the surface of our relationship with ASDS.
Is your website performing less than optimally? Do you want to find your pages on Google page one? Contact us for a personalized evaluation and proposal for your website. We’ll tell you what you need to boost your website’s performance and search engine rankings.
The ASDS Annual Meeting for 2016 was held in New Orleans, LA, organized by ASDS (American Society for Dermatologic Surgery). Jennifer Kilkenny, Managing Director of Total Social Solutions, joined a panel that included celebrity dermatologist Dr. Doris Day to discuss reputation monitoring and management. Specifically, Jennifer was invited to teach dermatologists how to manage online reviews on websites like Yelp and Google.
Organized and managed by Drs. Mona Gohara and Ellen Marmur, the session was full of excellent tips for dermatologic surgeons struggling to promote themselves on social media, obtain press coverage, and manage their online reviews.
Managing online reviews is a struggle for any business, particularly for medical professionals. The usual tips for getting and responding to reviews doesn’t work in an industry that ensures total privacy for clients and patients. This makes reputation management, particularly responding to negative online reviews, problematic for many medical professionals. This is why ASDS and ADAM (Association of Dermatology Administrators and Managers) have both asked Jennifer to speak on this topic.
The presentation itself was a very in depth coverage of reputation monitoring and management, specifically focused on how to handle negative reviews in the most productive way. Here are some of the highlights your practice should be focused on:
We’re excited to announce that we were invited to the ASDS Annual Meeting in Chicago in Oct. 2017 to present once again on Reputation Management! See you in Chicago!
Contact Total Social Solutions for a personalized consultation. We’ll work with you and your team to help you generate more positive reviews and create an action plan to manage negative online reviews.