Our Google Analytics Reporting Explained

analyticsMarketing strategies can be a lot of fun to play around with, but they don’t mean much without data analysis and reporting.  That’s why we offer several KPI (Key Performance Indicators) for our clients to determine if their campaigns and marketing strategies are successful.

If you’re a current website or SEO client, this article is designed to help you understand KPI’s so you can best judge your results.

About Website Metrics

Website Metrics: Shows how people are finding your website, how many people are finding your website, where they are coming from and how much time they spend on your website.

  • Selected Period: The calendar period selected in the dropdown above. Defaults to the previous full month.
  • Trend Over Time: Shows how your website has performed over the last year.
  • Previous Period: Shows how the selected period (one month) compares to the previous period. Green indicates improved performance compared to the previous period.
  • Previous Year: Shows you how the selected period compares to the same time last year. Green indicates performance has improved over last year at the same time.

Site Visits and Visitors Explained

  1. What’s the difference between visits & visitors?
    • A visitor is a single person (or IP address associated with an internet user) who visits your website. A visitor can visit your website more than once.
    • Visits count how many total visits there are, even when it’s from the same visitors.
  2. What are organic visits?
    • Organic means that the visits are unpaid.
    • This means that people arrived without the aid of paid advertising, such as with Google or Facebook ads.
  3. What does mobile visits measure?
    • Mobile is any device that isn’t a laptop or desktop computer.
    • This includes mobile phones and tablets.
  4. What are pageviews? How is that different from visits?
    • Visits measures how many times users arrive at your website.
    • Pageviews shows how many web pages were visited in total.

Keywords and Top Pages

Understanding “Not Provided” in Keywords Reporting

  • Landing Pages: These are pages where people initially arrive on your website. Usually, your home page is the top landing page, though many second and third tier pages or posts may be higher depending on SEO. This gives you a sense of what people are really looking for when they find your website.
  • Top Pages vs. Landing Pages: Top pages are the pages that receive the MOST visits. Top landing pages are the pages that visitors arrive at FIRST.
  • Top Exit Pages: These are the pages that people see last before they leave your website. If your top landing pages and top exit pages are the same, this could indicate a high bounce rate (people who change their mind and leave once they arrive at your website). If you have a high bounce rate, we should investigate why this is happening and improve calls-to-action to keep visitors on your site longer.

Traffic Sources Explained

Where are people coming from when they visit my website?

Website visitors come from many sources, including search engines, social media and referrals from other websites. This section seeks to break that down so you can see exactly where your web traffic is coming from. Using this, we can determine what’s working and not working and where we should focus more attention to send more traffic to your website.

Top Sources: This is an overall snapshot of how people are getting to your website broken down by category.

  • Organic = Search Engines
  • None = User Typed in Your URL
  • Referral = Non-Search Engine Website Link (social media, vendor website, external blogs)
  • CPC = Cost-Per-Click, or Paid Advertising

Source/Medium: This breaks down your top sources for web traffic so you can see deeper numbers.

  • Which organic/search engines are referring you most?
  • How many people are typing in my web address directly?
  • Which social networks are performing the best?

It gives you more detailed information about your top sources of website traffic.

If you have more questions, contact your account manager or fill out our online form to learn more.

You Need Mobile Responsive Email Marketing! Here’s why:

When I read in Website Magazine‘s August 2014 article discussing how only 1% of email marketers are using mobile responsive designs in their emails exclusively, I was shocked.

Aren’t we all glued to our mobile devices 24/7?

Don’t we all check our emails, social media, and text every free moment we have?

If we all know that the mobile trend is growing at a rapid pace, then why aren’t more marketers catering to the smaller screen size, and what does this mean for your business?

Watch the video below about trends in mobile use and how you’re losing business by not ensuring that your email newsletters and promotions are mobile responsive with clear, concise calls-to-action that are quick and easy to respond to.

The world is moving faster than ever before, and your customers are too busy to play around with an email that isn’t easy to read on the smaller screens they rely on every day. If you’re going to remain competitive, you must get on board with the mobile trend.

…and as the late Steve Jobs said about his first iPhone, it’s “your life in your pocket.”  If you want to make your brand a part of your customers’ lives, you must make it easy for them.

Want to see more?

Watch our video about Copyright Laws in Internet Marketing that are often ignored, putting your business at risk.

Watch my interview on Downtown Podcast in Downtown Las Vegas, talking about our unique approach to ROI in social media marketing.

Looking for a better solution for your email marketing campaigns? Contact us for a free consultation and analysis.

 

 

You Need Mobile Responsive Email Marketing! Here’s why:

When I read in Website Magazine‘s August 2014 article discussing how only 1% of email marketers are using mobile responsive designs in their emails exclusively, I was shocked.

Aren’t we all glued to our mobile devices 24/7?

Don’t we all check our emails, social media, and text every free moment we have?

If we all know that the mobile trend is growing at a rapid pace, then why aren’t more marketers catering to the smaller screen size, and what does this mean for your business?

Watch the video below about trends in mobile use and how you’re losing business by not ensuring that your email newsletters and promotions are mobile responsive with clear, concise calls-to-action that are quick and easy to respond to.

The world is moving faster than ever before, and your customers are too busy to play around with an email that isn’t easy to read on the smaller screens they rely on every day. If you’re going to remain competitive, you must get on board with the mobile trend.

…and as the late Steve Jobs said about his first iPhone, it’s “your life in your pocket.”  If you want to make your brand a part of your customers’ lives, you must make it easy for them.

Want to see more?

Watch our video about Copyright Laws in Internet Marketing that are often ignored, putting your business at risk.

Watch my interview on Downtown Podcast in Downtown Las Vegas, talking about our unique approach to ROI in social media marketing.

Looking for a better solution for your email marketing campaigns? Contact us for a free consultation and analysis.

 

 

Jennifer Kilkenny of Total Social Solutions Announces ROI Program for Social Media Marketers in Las Vegas

It’s been an exciting week here at Total Social Solutions, as our Operations Manager was interviewed by the locally famous Downtown Podcast in Downtown Las Vegas, discussing our unique ROI (Return on Investment) system for internet marketing.

In the audience was Tony Hsieh, CEO of Zappos, and Matt Mullenweg, founding developer of WordPress (which this site has been built on), who was also interviewed on this episode to discuss his work with Bitcoin.

During the interview, Jennifer discussed how Total Social Solutions got its start doing social media marketing for medical aesthetics practices, the struggles we faced as a start-up to show value to our clients, and how we overcame those obstacles with a unique call analytics system that allows us to track and record all phone calls coming through social media and newsletter marketing campaigns for our clients.

View Jennifer’s interview below.   Scroll down to see the episode in its entirety.

 

Every Facebook "Like" Provides Food for Starving Children

How much is a Facebook post “like” worth?  What about comments and shares?

In order to attract more traffic to their pages, many admins will posts messages encouraging fans to Like, Comment & Share to help a sick child, a starving family, a disabled veteran, an abused dogReal ROI on Social Media

They aren’t asking for prayers, and they aren’t claiming to spread awareness about the disease, hunger, plight of military vets or animal cruelty; they are claiming that each Like, Comment and Share is worth money to the victim in the photo.  How? Because, they claim, Facebook will pay for every action taken by fans.

Of course, most of us know that Facebook won’t donate anything for these actions.  They’ve never agreed to.  The post author is simply lying in order to get sympathy traffic to their page and increase their fans in the hopes of promoting their scam products later on.

That and the moral & legal issue of exploiting an animal or another person for the purposes of gaining more Facebook traffic aside, an important lesson is to be learned here.

Post likes, comments and shares aren’t a bottom-line metric of success…for anyone who is using social media to drive more business.  Each of those thousands of likes doesn’t put one single penny in the bank, let alone the dollar claimed by the original poster.

While these metrics are useful in other ways to garner more traffic and get some of that oh-so-popular word-of-mouth buzz, the ultimate success metric is more money in the bank for your business. How do you know you’re getting this? More phone calls & appointment requests are the best way to measure success for any marketing plan, including newsletters, Google advertising, billboards, TV and radio ads…I could go on. And our specific tracking mechanisms are in place to provide this metric for all of our clients.

Watch the video to see how we measure success on our interactive marketing efforts for our clients:

Not currently a client?  

Find out how we can grow your business using interactive marketing campaigns that have driven over 200 phone calls into our clients’ practices per month*.

 

*Of course, results vary, and these are some of our more mature accounts.  We will discuss expectations for your account when meet to discuss what we can do for your business online.

TSS Co-Founder Jake Laban Presents at the Aesthetic Extender Symposium

As a social & interactive marketing agency dedicated to the field of medical aesthetics, we are often asked to speak at numerous medical aesthetic conferences across the country.

Our latest appearance was by TSS Co-Founder, Jake Laban at the Aesthetic Extender Symposium in Boca Raton, FL as he explained how social & interactive marketing SHOULD work for your practice.

Watch the video below for more insight into the TSS difference and what social & interactive marketing can actually do for your bottom line.

Not yet a Client?  Give us a call to get started right away:  855-851-0049

Contact Us for more information and to schedule an interactive marketing assessment.

 

"Looking Good on Social Media" cited as a reason for uptick in Cosmetic Surgery business

social media fueling plastic surgery business increase

You can’t be camera shy in the new social media age.

Photo sharing, LinkedIn profiles, and social media in general are fueling a larger need to look better once only reserved for celebrities frequently on television and in movies.

Now that we’re all essentially in the spotlight on our social media profiles, 27/7/365, looking our best is becoming more and more important.  This is especially seen in plastic surgery practices as business has grown despite a lack of job growth and a poor economy in recent years.

The American Society of Plastic Surgeons even reported in their 2012 Plastic Surgery Statistics Report that social media has been cited as a driving force behind the increased business plastic surgeons are seeing in their practices.

Which begs the question:

Why aren’t more plastic surgeons utilizing social media for aesthetic medical marketing to drive business when there’s clearly a demand on social networks?

HIPPA Violations

Social media is fraught with news of privacy violations, so it’s natural to feel concerned that using social networks to market your practice could be risky for patient privacy.

Solution:   Since the AMA began publishing regular standards for using social media for medical marketing, we hear these concerns less often.  Our social media experts, and any social media marketing company or individual, should be well versed with the AMA standards before starting a medical marketing campaign on social networks.

It’s Too Time Consuming

Doctors are far too busy to do marketing, and much of their staffers are busy managing patients and dealing with day-to-day operations of the business. Who has the time to post on Facebook, or even know the best way to do it for the best results?

Solution:  Outsourcing your efforts to a firm or an aesthetic medical marketing contractor with the knowledge necessary to successfully market your practice on social media resolves this problem.  Make sure you have open and regular communication & meetings to ensure your needs are being fulfilled, progress is being made, and ROI is successfully measured.

Negative Reviews & Comments

Many medical aesthetic practices are very anti-Yelp and review sites, as they’ve heard many horror stories about negative reviews that have destroyed businesses.  Unfortunately, not taking control of your online reputation by avoiding it can be more detrimental to your practice.  Additionally, the negative experiences with social media as reported by other medical aesthetic practices are actually the exception to the rule.

In a recent study conducted by the Journal of the American Society of Plastic Surgeons, only 1.5% of respondents said they felt social media negatively impacted their businesses.

Solution: Become an active participant in social media! Ignore the stories you hear about negative social media experiences and how Yelp destroyed the medical aesthetics practice down the road from you.  Take an active role in your social media so that you can respond to negative comments & reviews and take action to correct any issues that come up.

Can’t Measure or Show ROI

Money in and money out is important to you, as it is to most plastic surgery practices.  So how do you know if your Facebook page is making any money?  Most social media marketers tell you that ROI is all about engagement and community.  While engagement and community is definitely an important piece of the puzzle, it doesn’t pay the bills.  Therefore, it’s not true ROI.

Solution:  Come up with a way to measure your ROI through increased phone calls and appointments into your practice directly related to your online efforts.  Contact us to find out how we do it, and we’ll get you setup on a campaign that we can generate GUARANTEED ROI for your practice.

 

You want to be where the demand is!

If social media is fueling higher demand for cosmetic surgery, then you need to be on social media to make sure you are the first surgeon they see when they decide to act on this desire to look better and feel better about their appearance on social networks.   Being active on your social spaces and having a community of loyal fans & followers who actively participate on your spaces and recommend you personally, in addition to coming in for your services, fuels business through that ever important word of mouth buzz.  Go where the demand is and get started on your social media campaigns today.

No BS ROI through Social Media Marketing

Facebook likes and Twitter followers don’t pay the bills.

It seems absurd to even have to say this.  It seems obvious when you look at it that way, right?  However, many business owners seem to think that this is what drives success.

Why?  Because many social media marketers have convinced their clients that measurable success on social media is increased Facebook likes & Twitter followers.  However, likes and followers don’t amount to anything if your phone isn’t ringing with appointments as a direct result of your marketing efforts on social networks.

What is True ROI on Interactive & Social Media Marketing?

Real social media ROI can be measured through:

  • more phone calls &
  • more appointments, which both add up to
  • more money for your medical aesthetics practice.

At Total Social Solutions, our goal is to make you more money through increased phone calls and more appointments into your practice using the power of interactive media (aka social media).

We couldn’t possibly say it better than Managing Partner Jake Laban did at a recent aesthetics trade show here in Las Vegas, so we’ll let him take it from here in this video recorded during his presentation.

 

Order the Book “No BS ROI”

 

Get Started on Real ROI with Total Social Solutions

Improvements to Total Social Solutions in 2012

Guaranteed ROI

Let us show you guaranteed ROI!

This will be our last past-focused post for about 12 months, but we made a ton of changes in 2012. Every time we make a change, it is done with an eye to improving the measurable ROI that we deliver to our clients. We go forward with changing your service only if we think it will provide you with more phone calls, more appointment requests, and a more robust online community.

These improvements include:

  • Enhanced reputation monitoring (2/2012)
  • Custom design for promotional campaigns (2/2012)
  • Online marketing planning calendar for a single point of communications (4/2012)
  • Legal, licensed visual imagery in messaging (5/2012)
  • Vendor campaign support (e.g. Brilliant Distinctions and Medicis rebates) (8/2012)
  • Yelp Help and Fan and Follower Bootcamp (8/2012)
  • My.totalsocialsolutions.com for messaging scheduling and review (9/2012)
  • Call Analytics for well-defined measurable campaign ROI (10/2012)
  • Monthly reporting (11/2012)
  • An iPhone app with push message marketing available (11/2012)

Many of these have been given AT NO ADDITIONAL CHARGE to most of our customers. If you’re interested in learning more about how you can get access to these benefits as part of you social marketing campaign, please contact us for more information.

How YOU can get a 5x ROI with Facebook paid offers

Social Media ROI

Huge news came out a couple of weeks ago. Facebook announced that they are now charging businesses to run Facebook Offers.

We can infer several things from this announcement:

  1. Facebook believes that they are delivering real value with these offers (i.e. “they work!”).  This anecdote about The Aria Casino reports a ~500% ROI on their Offer investment.
  2. Facebook’s experiments in monetizing its business are starting to bear fruit.
  3. There may be an opportunity for TSS’ medical aesthetics clients here.Our team sprang to action and we designed an experiment to test the value. We ran very similar promotions on multiple client networks.  Some promotions received Facebook Offers, others didn’t.  The results were very interesting.  See the table below:
MetricWith Facebook OfferWithout Facebook Offer
Reach193% of fan base26% of fan base
Engagement4% of fan base1.25% of fan base

 

By using Facebook Offers, TSS clients reached nearly 800% of the people who did not use Offers.  The final exposure was nearly twice the size of the fan base of the business.  Why does this work? Facebook Offers are exposed to “friends of friends.” Because of this, we capture impressions from many more people than otherwise.

For our relatively small fan networks Facebook charges about $5 per Facebook Offer.  The ROI is rather obvious… if capturing a single new client is worth hundreds or thousands of dollars per year, then the advertising charge from Facebook is a drop in the bucket.

Would you like to make money on social media marketing for your medical aesthetic practice?

If you’re not already a client, contact us and we’ll let you know how we can help you grow YOUR business.

 

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